Seven3Sports bags the digital rights for Bundesliga 2014

NEW DELHI: India's leading sports company Seven3Sports has bagged the digital rights of the 52nd Season of Bundesliga. The new world champions, Germany, are fast moving towards becoming the new super-power house of Football.


Starting from 22 August 2014, with the best of names from the football world, such as Mario Goetze, Thomas Muller, Aryan Roben, Toni Kroos, Manuel Neur, Bastin Schweinsteiger, Adrian Ramos, Robert Lewandowski and Mats Hummels, are roaring to start the new season of Budesliga. 


After the success of the 2014 FIFA World Cup, that was broadcast by Seven3Sports across five Indian sub-continental and South Asian countries, acquiring digital rights for Bundesliga therefore came as a natural extension of the organisation’s services for the Indian Football fan base.


Seven3Sports CEO and founder Jatin Ahluwalia said, “With inclusion of this undertaking to our portfolio, Seven3Sports is bringing a bouquet of diverse sports to its viewers. We are targeting to go beyond the conventional sports loved in India, introducing new experiences such as French Open in the past and now the Bundesliga. This will be an exciting new venture for us with the ultimate aim to provide live viewership to those who are always on the go.”


Seven3Sports has established itself as a leading Sports Rights Company and has been associated with most of the major sporting events across the globe including French Open, 2014 FIFA World Cup and IPL to name a few. Keeping up with this momentum, through Bundesliga, Seven3Sports aims to bring about a surge in the Football viewership within the country.


Seven3Sports has put together an exciting digital plan to bring Bundesliga closer to over a billion Indians, live on their mobile phones and internet screens. These digital rights cover mobile, internet, app, video on demand, live streaming on digital platform, highlight, audio commentary on mobile and internet besides anything you would like to power on digital platforms.


Seven3Sports will bring about the technological innovation in a first of its sort German football experience packaged together to attract millions of unique users of internet and mobile in India in a never before engagement programme. Neo Sports is the official broadcast partner for the league in India. 

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