Television

SAP Analytics drives KKR to lift Pepsi IPL 2014 trophy

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KOLKATA:  The Kolkata Knight Riders (KKR) claimed the seventh edition of the Pepsi Indian Premier League (IPL) monetising SAP Technology, said SAP Labs India.

SAP HANA based platforms - SAP Auction Analytics, SAP Game Analytics and SAP Lumira enabled KKR to evaluate players during the auction, derive post-game analytics following each of the team’s games, and drive fan engagement respectively, during the Pepsi IPL 2014, it is learnt.

During this year’s auction, KKR sought to gain a competitive advantage over other teams by picking the right players at the right price. To objectivize their selections, they applied SAP Auction Analytics. Developed using the principles of Design Thinking, SAP Auction Analytics leveraged the predictive analytics capabilities of SAP HANA through a live dashboard that enabled KKR to derive intelligence on players featured in the auction. With the help of SAP Auction Analytics, KKR put together the winning team of 19 players.

“With SAP’s solutions, we gained a multi-dimensional analysis of every player and were able to devise a playing 11 that had the maximum chance of winning the tournament. During the game too, SAP’s solutions helped us strategize better and provide a great experience to our fans,” said KKR CEO and MD Venky Mysore, adding “Partnering with SAP was lucky for us.”

A data visualisation software, SAP Lumira, provided fans with statistics to learn more about how KKR performed over the course of the 16-match campaign during the Pepsi IPL 2014.

“The business of sports and entertainment is at an inflection point with new technologies driving significant changes to the business and creating vast amounts of qualitative and quantitative data,” concluded said SAP Labs India MD Anirban Dey. 

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