Television

Reliance Media Works helps amplify 2014 FIFA World Cup fever

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MUMBAI: As the excitement in the air builds, fans all across the world gear up for the biggest football tournament.  From social networking sites, advertisement commercials to sports bars the 2014 FIFA World Cup fever is everywhere. And this year for the first time Reliance MediaWorks is proud to be associated with Sony SIX for this mega event. The company has partnered with the official broadcasters – Multi Screen Media who are using the state of the art sound stages at Film City to shoot Café Rio, a prime time football wrap around show that is being aired on Sony SIX.

Café Rio is a prime time show where experts from the football field and some football legends come together to offer in-depth analysis of player forms, group standings, strategies and the matches being played. With a combination of sports and entertainment this show promises to captivate both the football purists and enthusiastic viewers. The line-up is promising including Peter Crouch, Robbie Fowler, Peter Shilton, Mikael Silvestre, Ellyse Perry, Sunil Chhetri and John Abraham.

For this one month long program, keeping in mind the stringent requirements that involved several elements including live stadium action and studio programming on a daily basis, the entire consolidation was done at the Reliance MediaWorks studio facilities so that the seamlessly integrated programme is available to delight millions of football fans on a daily basis.

Availability of the best in class infrastructure, onsite technical support, high standards of quality & security; all within the reach at a convenient location like Filmcity was the key reason that made this the preferred choice.

Known for their Hollywood benchmarked infrastructure, Reliance MediaWorks currently offer four sound stages for all production requirements for broadcast, film, TVCs & events. The new set of four stages which also have the same technical specifications, will be operational by September 2014.

MSM executive vice president and business head Prasana Krishnan said, “2014 FIFA World Cup is without a doubt the most anticipated event of the year. In order to deliver the very best to our viewers, we had to ensure that everything that goes into the creation of the content is of the very finest quality. Thereby, our preferred choice of high technology studio facility was Reliance MediaWorks.”

Reliance MediaWorks chief executive officer Venkatesh Roddam, added, "After our repeated successful collaboration for Pepsi IPL Extraaa Innings, we are partnering with Multi-Screen Media yet again for Café Rio this time. They constantly offer path breaking programming concepts to the discerning viewers and we at Reliance MediaWorks are happy and proud to be associated in this first of its kind programming initiatives for football in India."

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