Television

Reliance Foundation expects enhanced reach with jr. NBA program

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/09/Untitled-1_20.jpg?itok=istQBeJu

MUMBAI: Reliance Foundation and the National Basketball Association (NBA) announced today (9 December 2015) that it expects to engage more than 1.5 million boys and girls and 2,700 physical education instructors and coaches in 2015-16 edition of the comprehensive youth basketball initiative.

 Returning for the third consecutive year, the Reliance Foundation Jr. NBA program will nearly double its number of participating cities, expanding from eight to 14.  The program will take place in Ludhiana, Chandigarh, Jalandhar, Chennai, Delhi, Kochi, Kottayam, Kolkata, Mumbai, Ahmedabad, Bangalore, Jaipur, Lucknow and Hyderabad. The program started in September 2015 and will run until March 2016.  

“We are delighted that the Reliance Foundation Jr. NBA program is expanding to more cities and reaching more children. This program has used the sport of basketball to greatly impact the lives of Indian children.  We are grateful to the NBA for sharing their world-class expertise and resources, and to the schools, coaches and physical education instructors who continue to support this initiative" said Reliance Foundation head Jagannata Kumar.

NBA India VP and managing director Yannick Colaco added, “The Reliance Foundation Jr. NBA program continues our goal of providing Indian youth with a platform to stay active and learn the values of basketball, including leadership, teamwork, and healthy living. On the heels of Sim Bhullar becoming the first player of Indian descent to play in the NBA and Satnam Singh becoming the first Indian-born player to be drafted into the NBA, children in India are as excited as ever about trying the game, and the growth of our program will ensure we get basketballs in the hands of even more boys and girls across the country.”

The program, which remains free for participants, will include a train the trainer initiative for local coaches, in-school basketball clinics, elite training camps and finals in each city featuring 3-on-3 and 5-on-5 competitions.  NBA International Basketball Operations staff will be based in each of the cities for three months to oversee the program.  Each participating school will receive essential equipment to encourage and facilitate participation among its students, including an India-specific coaching guide with curricula for in-school and after-school programs, basketballs, cones, and a Reliance Foundation Jr. NBA poster.  In addition, each participating city will host three youth oriented basketball festivals featuring mini hoops for kids aged 6-10.

More than 1 million youth in over 1,000 schools across nine cities have participated in the program since its launch in 2013.  In addition, more than 15,000 basketballs and 300 basketball rims have been distributed and installed through the program, and NBA International Basketball Operations staff has trained more than 2,000 physical education teachers across the country.

NBA Legends Bruce Bowen and Muggsy Bogues, WNBA All-Stars Tamika Catchings and Swin Cash, and Sim Bhullar, the first player of Indian descent to play in the NBA, have all travelled to India to support and participate in the program.

Prospective participants, including children, parents, coaches and schools, can visit rf.jrnba.com for program information, including training resources and tips on staying fit.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories