Television

Reliance foundation and NBA launch project to install basketball hoops in schools

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/11/basketball.JPG?itok=L42sSdJx

MUMBAI: The Reliance Foundation and the National Basketball Association (NBA) today announced a new project to install basketball hoops in more than 50 schools across Mumbai as part of their joint commitment to developing basketball infrastructure in India and to facilitate access to the game.  

This marks the next step in the partnership between the two organizations, which launched the Reliance Foundation Jr. NBA program in 2013 and has taught basketball and the importance of an active and healthy lifestyle to nearly 150,000 youth across two Indian cities.  The program will expand to six cities in 2014.

NBA point guard Isaiah Thomas of the Sacramento Kings, traveling to India on behalf of the NBA to help grow the game, was on-hand to help tip off the first stage ofthe Reliance Foundation Jr. NBA Pprogram’s Basketball Hoops Infrastructure project, which included hosting a youth clinic at the IES school in Dadar. Isaiah will be part of several basketballinitiatives across the city designed to inspire youth to play and to grow the NBA’s fanbase.

“This is my first visit to India, and I am really excited to see the passion for basketball here that I have been hearing about,” said Thomas.“NBA India and the Reliance Foundation are doing a great job in the development and promotion of the sport here, and I look forward to helping them as much as possible.”

This basic infrastructure will give thousands of youth across Mumbai access to the game year- round, further allowing them to live a healthy and active lifestyle.

“The progress under the Reliance Foundation Jr NBA program in reaching approximately 150,000 youth through in-school and after school programs has been very satisfying.  The Reliance Foundation Jr. NBA pProgram is now providing the basic infrastructure needed to play the game of basketball,” said Jagannatha Kumar, CEO, Reliance Foundation. “By installing these hoops, hundreds of thousands of Indian youth can play the game together and help grow the game throughout India.”

“This is the next step in our partnership with the Reliance Foundation as we continue to grow basketball across India,” said Yannick Colaco, Managing Director, NBA India. “Since our partnership last year, the Reliance Foundation Jr. NBA program has integrated basketball into the school level and helps promote a healthy and active lifestyle to Indian youth.”

The Reliance Foundation Jr. NBA program has featured more than 5,000 in-school basketball sessions and hosted 11 after-school basketball locations.  The international coaches, appointed by the NBA to implement the program, have trained more than300 physical education instructors.   Each local coach received a “Basketball in a Bag,” which contained a localized coaching guide, cones, whistles, a stopwatch, posters, and an air pump. In addition, more than 5,000 basketballs have been provided to participating schools in order to give youth an opportunity to learn and enjoy the game.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/doordarshan800.jpg?itok=u5NwmANY
Urban areas dominate DD viewership: Zapr

MUMBAI: Once the sole television provider in India, Doordarshan (DD) has survived the onslaught of television privatisation over decades. TV analytics conducted on DD channels provide insights into its diverse content across sports, Hindi entertainment and news and how the broadcaster is still...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/poker2_0.jpg?itok=yf0oPPVf
Guest Column: Online poker the next big wave in digital

With poker’s popularity having touched heights in the US, the UK, China, and other European nations, the card game online has also begun to gain immense traction in India. People in India have begun to recognise poker as a skilled-based game. This is one of the major reasons why a large number of...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/newsx_0.jpg?itok=__V4npdX
NewsX launches its biggest campaign to unearth non-performing assets

NewsX has launched India's biggest investigation into Non-Performing Assets (NPAs) by kicking off a 100-day campaign to help strengthen India's financial backbone by weeding out non-performing assets that are weighing down on banks.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/btvi.jpg?itok=zk9pLhf1
Shaping the future of Information and Entertainment industry at magnetic maharashtra, exclusively on BTVI

The State government’s initiative ‘Magnetic Maharashtra Convergence Summit 2018’ held recently in Mumbai, showcasing progress of Maharashtra, witnessed participation from major players and Indian companies. The summit focussed on building the state economy with a total committed investment of Rs12...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/bbc.jpg?itok=9DZqDrRf
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/u-cypher.jpg?itok=2BlC65s-
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/phero.jpg?itok=fVblOXVn
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/Untitled-1.jpg?itok=-HY_PRCd
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/chrome.jpg?itok=TMMjv7Nc
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories