Television

Reliance foundation and NBA launch project to install basketball hoops in schools

MUMBAI: The Reliance Foundation and the National Basketball Association (NBA) today announced a new project to install basketball hoops in more than 50 schools across Mumbai as part of their joint commitment to developing basketball infrastructure in India and to facilitate access to the game.  

This marks the next step in the partnership between the two organizations, which launched the Reliance Foundation Jr. NBA program in 2013 and has taught basketball and the importance of an active and healthy lifestyle to nearly 150,000 youth across two Indian cities.  The program will expand to six cities in 2014.

 

NBA point guard Isaiah Thomas of the Sacramento Kings, traveling to India on behalf of the NBA to help grow the game, was on-hand to help tip off the first stage ofthe Reliance Foundation Jr. NBA Pprogram’s Basketball Hoops Infrastructure project, which included hosting a youth clinic at the IES school in Dadar. Isaiah will be part of several basketballinitiatives across the city designed to inspire youth to play and to grow the NBA’s fanbase.

 

“This is my first visit to India, and I am really excited to see the passion for basketball here that I have been hearing about,” said Thomas.“NBA India and the Reliance Foundation are doing a great job in the development and promotion of the sport here, and I look forward to helping them as much as possible.”

 

This basic infrastructure will give thousands of youth across Mumbai access to the game year- round, further allowing them to live a healthy and active lifestyle.

 

“The progress under the Reliance Foundation Jr NBA program in reaching approximately 150,000 youth through in-school and after school programs has been very satisfying.  The Reliance Foundation Jr. NBA pProgram is now providing the basic infrastructure needed to play the game of basketball,” said Jagannatha Kumar, CEO, Reliance Foundation. “By installing these hoops, hundreds of thousands of Indian youth can play the game together and help grow the game throughout India.”

 

“This is the next step in our partnership with the Reliance Foundation as we continue to grow basketball across India,” said Yannick Colaco, Managing Director, NBA India. “Since our partnership last year, the Reliance Foundation Jr. NBA program has integrated basketball into the school level and helps promote a healthy and active lifestyle to Indian youth.”

 

The Reliance Foundation Jr. NBA program has featured more than 5,000 in-school basketball sessions and hosted 11 after-school basketball locations.  The international coaches, appointed by the NBA to implement the program, have trained more than300 physical education instructors.   Each local coach received a “Basketball in a Bag,” which contained a localized coaching guide, cones, whistles, a stopwatch, posters, and an air pump. In addition, more than 5,000 basketballs have been provided to participating schools in order to give youth an opportunity to learn and enjoy the game.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Broadcast-India-Show-2016_3.jpg?itok=7prYSZ_7
The Indian broadcast & film industry poised to redefine creativity at Broadcast India Show 2016

MUMBAI: Saicom Trade Fairs & Exhibitions Pvt. Ltd. is pleased to announce The Broadcast India Show 2016 to be hosted at the Bombay Exhibition Centre, Goregaon (E) in Mumbai, India from 20 -22 October 2016.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/tv-kids.jpg?itok=fnHNdtOS
Turner appoints Eric Lee to lead its LBE business

MUMBAI: Turner Asia Pacific has appointed Eric Lee as director for Asia Pacific to lead its growing location-based entertainment (LBE) business for the region.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/prannoy-roy.jpg?itok=YS0RtzjB
NDTV launches two new channels on Virgin cable in UK

MUMBAI: New Delhi Television Ltd (NDTV) has launched two channels on UK based telecommunication mass media company Virgin cable.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Crop%20SPN_1.jpg?itok=MGTVItja
SPN India supports India' Paralympian's for Rio 2016 paralympic games

As a catalyst to the cause of empowering India’s sports talent, Sony Pictures Networks India (SPN) has partnered with the GoSports Foundation to identify and support Indian para-athletes across multiple Paralympic disciplines. The support covers high performance training, travel and competition...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Untitled-1_1.jpg?itok=6E8Mzf3f
Sony Le Plex HD launches; destination for acclaimed & blockbuster movie titles

MUMBAI: Movie buffs are in for a treat as folks at Sony Pictures Network India (SPN) have come up with a premium fun hangout place for Hollywood film lovers. Called Sony Le Plex HD, the channel will be a house to not just from mainstream Hollywood movies but also acclaimed movies. With the brand...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Untitled-1.jpg?itok=RpD-T-CL
UCWeb enters into strategic partnership with Colors TV

China based mobile browser company UCWeb has launched its new version in India with a strategic partnership with Viacom18’s Hindi GEC Colors TV for exclusive content.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_35.jpg?itok=_c-EkWh1
Discovery brings new reality-drama series 'Hardcore Pawn'

Pawning is an old practice and pawn shops are a common phenomenon in the USA, where one can get quick and easy cash by pledging (loan) their personal belongings or selling their valuable items. Discovery’s new reality series HARDCORE PAWN takes viewers into the crazy and dynamic world of American...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_17.jpg?itok=vZbblkwZ
&TV's The Voice India Kids gears up for Battles

&TV’s premiere singing reality show The Voice India Kids has gained immense popularity and fan following for its great talent, fun banter between the Coaches and superlative singing. The young voices introduced in BLIND audition have definitely lived up to the motto of “Size kum hai, par dum...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1.jpg?itok=jQeeFfSA
Music genre emerges top gainer in HSM: Chrome week 33

With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories