Television

Pro Kabaddi League season 2 witnesses improved ratings: TAM

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MUMBAI: The first 14 matches substantiate Mashal Sports and Star India’s aspiration to make Pro Kabaddi League season 2 bigger and better.

And the ratings sing a happy tune too. As per TAM Sports in CS4+ target group in All India market, while the average TVR after 14 matches in 2014 was 0.75 per cent, in 2015 the number went up to 1.23 per cent TVR.

The average reach also bettered. The average reach after 14 matches in 2015 stood at 4.53 per cent as compared to 4.09 per cent in 2014.

The average time spent also registered a magnificent incline as it went up to 19.36 minutes in the 2015 edition as compared to 14.56 minutes in 2014.

This year in the second season of Pro Kabaddi League, Star India involved regional feeds, which is one of the major factors behind securing enhanced ratings.

Speaking to Indiantelevision.com Madison Media Omega COO Dinesh Rathore says, “After cricket, at this stage when it comes to money making opportunities, Kabaddi is certainly making a mark. The sport looks like it’s here to stay though it’s little too early to predict the future.”

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