Television

FTA Star Sports First zips PKL up the viewership ratings ladder

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/28/PKL.jpg?itok=6OdxhDda

MUMBAI: Vivo Pro Kabaddi, an initiative by Mashal Sports and Star India, has touched great heights in terms of viewership. The sport that has an involvement of teams from India has managed to far surpass cricket ? both of the international and local variety, in terms of viewership.

Star India?s newly launched and the only FTA sports channel in India-  Star Sports First has been ruling Broadcast Audience Research Council of India (BARC) weekly top 5 Sports channels lists (All India (U+R) : NCCS All : 2+ Individuals) right from the first week that it was launched ? week 30 of 2017 (Saturday, 22 July 207 to Friday, 28 July 2017. The channel was officially launched on 21 July 2017. It stood first in BARC?s weekly list of top 5 Sports channels in week 30 with 148.506 million impressions. Further, in its very first week, the first Pro Kabbadi League (PKL) match between the Hyderabad and Chennai teams on 28 July 2017 garnered it third place in Broadcast Audience Research Council of India (BARC) list of top 5 Sports programmes with 4.464 million impressions.

Over all, with only 23 matches being played till 11 August 2017, PKL has garnered 328 million Impressions across all eight channels it is being aired. Compare this with the Tamil Nadu Premier League (TNPL) ? across 24 matches the local cricket league could garner a modest total of 9.16 million impressions for the three channels it was broadcast on ? Star Sports 1, Star Sports 1 HD and Star Sports Tamil. Or compare the numbers garnered by the first and the second Test cricket matches between India and Sri Lanka ? the first test match that was pared to just 4 days (26 July to 29 July) because of team India?s superlative performance scored a total of 1.86 million impressions for the three channels it was aired on ? Sony Six (SD + HD) and Sony Ten 3. Test 2 ratings were a tad better ? 1.86 million impressions during the four days it was broadcast on.

According to BARC data, over four weeks (weeks 29 to 32) viewership share of Sports Networks on the basis of impressions was Star Sports Network 63 percent, Sony 35 percent and others 2 percent. BARC data for the top 5 channels in the Sports genre for four weeks (29 to 32) indicates that Star Sports was the most watched Sports channel with 563.555 million impressions that it garnered over 3 weeks since its inceptions. Its network peer ? Star Sports 1 Hindi was the second most watched channel with combined 419.219 million impressions over 4 weeks, followed by Sony Ten 1 with 357.229 million impressions also over 4 weeks at third place. Star Sports 2 with 276.826 million impressions over 4 weeks was at fourth place followed by Sony Six with 218.41 million impressions also over four weeks.

It was only the final game of the Women?s World Cup Cricket Final match between India and England on 23 July 2017 that managed to draw a large viewership vis-?-vis PKL during the start of the four week period under consideration ? the event had 5.922 million impressions on Star Sports 1 Hindi and 5.31 million impressions on Star Sports 2, or a total of 11.232 million impressions across the two channels.

ALSO READ :

PKL rural telecast exceptionally propels Star Sports First to top

PKL: sponsors adding up even as matches start

PKL effect: New difference between Star Sports First's viewership & nearest competitor is 7X

PKL 5 aids Star Sports First top chart in maiden week

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/vivek.jpg?itok=ywLTyb6o
MNX challenges legacy players in the movies category

The rise in India’s urban educated millennials has also led to the spurt of channels in the English entertainment and movies genre. Over the last few years, several new additions have made their way including MN+, &Prive and Sony Le Plex.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/Kumkum_Bhagya.jpg?itok=9k8pbeEq
Most watched Hindi GECs in 2018

Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was the most watched Hindi GEC during the first 31 weeks of 2018 according to Broadcast Audience Research Council (BARC) weekly data for weeks 1 to 31 of 2018 (Saturday 29 December 2017 to Friday 3 August 2018) of the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Campaign.jpg?itok=b6QE0eTQ
Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Sun_TV_800.jpg?itok=LjfNJsqT
Sun TV leads the Tamil market in BARC week 32

Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Zee_Anmol-800.jpg?itok=K8PpdkTD
Zee Anmol back on top of Hindi channels in across genres

After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/star.jpg?itok=VclldYU3
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala

As Kerala struggles with the devastation of massive floods, Star India, and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state #AllForKerala

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/debate.jpg?itok=jDHt_-OJ
BARC week 32: Republic TV regains top position in English News

After losing its top position in week 31 of BARC ratings Arnab Goswami’s Republic TV regained its top position in the English news genre in week 32. Times Now stepped down to second position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/zee.jpg?itok=earyuT-k
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/animal.jpg?itok=nTozo4Fd
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories