NBC Sports Group inks 12-year golf partnership with The R&A

MUMBAI: NBC Sports Group and The R&A have inked a long-term media partnership in the United States beginning with The Open from Royal Birkdale in 2017 and spanning 12 years.


NBC Sports Group chairman Mark Lazarus said, “The R&A is synonymous with the traditions and history of golf, and The Open is golf’s original championship. NBC Sports is proud to present The Open Championship, and to work with The R&A on their initiatives to grow the game around the globe. This partnership will allow NBC Sports, Golf Channel and NBC Universo to serve the legions of sports fans in the U.S. with complete coverage that reflects the prestige of The R&A’s championships.”


The R&A CEO Peter Dawson added, “We are delighted to announce that from 2017, The Open will be broadcast by NBC Sports Group. They have unparalleled experience in golf and have demonstrated a genuine desire to showcase and promote The Open and The R&A’s elite championships through their extensive range of channels and digital platforms. The United States is home to millions of fans of The Open and we know that through NBC Sports Group, they will enjoy world-class coverage of the Championship.”


The new partnership agreement includes coverage across all media of The Open, The Senior Open Championship, and The Amateur Championship, as well as the RICOH Women’s British Open, in partnership with the Ladies’ Golf Union. The agreement also includes coverage of the Walker Cup and Curtis Cup, in years when these international amateur team events are hosted by The R&A and Ladies’ Golf Union.


“As these events’ new home in the U.S., NBC Sports Group’s coverage of the RICOH Women’s British Open and Curtis Cup will further raise the profile of these world-class events. Adding broadcast coverage of the Women’s British Open will contribute to the momentum that the LPGA Tour and Golf Channel have generated in the United States, as the women’s game continues to grow stronger,” said Lazarus.


“This is fantastic news for the Women’s British Open and the Curtis Cup and for women’s golf generally. To have the full weight and breadth of the NBC Sports Group behind these two international events will be of tremendous benefit to their future growth,” said Ladies' Golf Union chairman Trish Wilson.


NBC Sports Group’s promotional effort will feature The Open as one of the final marquee events within NBC Sports’ widely recognized Championship Season each spring and summer. In addition, the partnership will collaborate on showcasing golf’s oldest and most international championships, including Golf Channel’s coverage of The Open Qualifying Series events, documentaries from the Emmy-nominated Golf Channel Films unit and a U.S. promotional tour of the Claret Jug, one of sport’s most iconic trophies. Golf Channel and The R&A will also work together on efforts to showcase The R&A’s global youth initiatives, utilizing Golf Channel’s presence in more than 200 million households, 80 countries and 11 languages around the world.

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