Television

NBA, Times Studio partner to promote basketball

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MUMBAI: Times Studio, a digital video content company of Times Group and The National Basketball Association (NBA) today announced a partnership to deliver game highlights and produce original programming for fans in India through Times Internet Limited (TIL) platforms that reach more than 45 million unique visitors each month.

As part of the deal, Times Studio will deliver short-form videos focusing on on-court storylines, player profiles, and the history of the NBA, and will also produce original localised content exploring basketball culture in India and teaching the game to new fans. Additionally, Times Studio will launch NBA-dedicated sections on MensXP.com and Indiatimes.com, featuring extensive coverage of the NBA by Times’ editorial team.

“We are excited to partner with the Times Studio to bring original, localised NBA content to our growing fanbase in India,” said NBA India senior director of content and media distribution Mairu Gupta.“The Times Group has a proven track record of developing and producing engaging content that resonates with audiences, making them an ideal partner to help us further connect with our fans.”

“We are thrilled to partner with the NBA to create and deliver impactful stories of the game for our young audiences across these two digital platforms,” said Times Studio CEO Rajesh Bahl. “This partnership will feed the fans’ growing demand for the game and expose our existing audience to the world of the NBA.”

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