Television

NBA, Times Studio partner to promote basketball

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/28/nba.jpg?itok=Np6E_ZKt

MUMBAI: Times Studio, a digital video content company of Times Group and The National Basketball Association (NBA) today announced a partnership to deliver game highlights and produce original programming for fans in India through Times Internet Limited (TIL) platforms that reach more than 45 million unique visitors each month.

As part of the deal, Times Studio will deliver short-form videos focusing on on-court storylines, player profiles, and the history of the NBA, and will also produce original localised content exploring basketball culture in India and teaching the game to new fans. Additionally, Times Studio will launch NBA-dedicated sections on MensXP.com and Indiatimes.com, featuring extensive coverage of the NBA by Times’ editorial team.

“We are excited to partner with the Times Studio to bring original, localised NBA content to our growing fanbase in India,” said NBA India senior director of content and media distribution Mairu Gupta.“The Times Group has a proven track record of developing and producing engaging content that resonates with audiences, making them an ideal partner to help us further connect with our fans.”

“We are thrilled to partner with the NBA to create and deliver impactful stories of the game for our young audiences across these two digital platforms,” said Times Studio CEO Rajesh Bahl. “This partnership will feed the fans’ growing demand for the game and expose our existing audience to the world of the NBA.”

Also Read:

Social media most significant for snackable content: NBA India MD

NBA to broadcast primetime games in India for the first time 

NBA, Perform announce multi-year digital media deal

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/amy.jpg?itok=FUiytluM
Paramount TV chief Amy Powell fired over alleged insensitive remarks

After 14 years, chief of Paramount TV Amy Powell has been fired over alleged insensitive remarks – which she has emphatically denied.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Colors.jpg?itok=wdcPBmpg
A 'Colors'ful decade

It seems just like yesterday. How oft we have heard that phrase being spoken. So much so that it appears banal. However, in the case of Colors – the general entertainment channel from the now Reliance Industries majority-owned Viacom18 – it is so apt. 10 years have gone by since it started.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/ZMCL-800.jpg?itok=e3uk6F_M
ZMCL reports almost fivefold profit for Q1; DNA loss lower

The Essel group’s television news broadcasting arm Zee Media Corporation Ltd (ZMCL) reported a 386.3 per cent growth (almost five fold) in consolidated profit after tax (PAT) for the period ended 30 June 2018 (Q1 2019, quarter or period under review) as compared (year-on-year comparison, y-o-y) to...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/vinit.jpg?itok=KKGn2OLY
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star.jpg?itok=K3XoMVlt
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/nat-geo.jpg?itok=d0gKCXTS
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/logo.jpg?itok=kqtvgsLH
Viacom signs deal with pocket.watch for small screen content

Kids’ entertainment platform pocket.watch has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star-maa.jpg?itok=ILnfHVFv
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories