NBA, Sony Six and partner to expand NBA JAM in India

MUMBAI: National Basketball Association (NBA) and Sony Six have come together yet again for the second edition of NBA JAM in India. Powered by, the touring sports event which last year visited only four cities will be travelling four times that number now- Yes, 16 cities!

The event which will take place from 22 September to 6 December 2014 features a 3-on-3 tournament format with more than 3,000 teams and more than 600 colleges participating. NBA talent, including a legend, dance team and mascot, will travel to select cities to engage fans.

NBA India managing director Yannick Colaco said, “Through this edition of NBA JAM, we look forward to bringing the NBA experience to college students and youth in these 16 cities. From the largest ever 3-on-3 tournament ever held in India to shooting and graffiti competitions, I know sports fans across India will be excited to participate.”

Six will telecast important highlights and the finals of JAM. Sony Six business head Prasana Krishnan said, “We take immense pride in partnering with the NBA in bringing the second season of NBA JAM to India. With a remarkable format, NBA JAM will not only boost basketball participation in the country, but also strengthen the footprint of sports and drive viewership for NBA programmes available exclusively on Six.”

The 3-on-3 national tournament, part of NBA 3X events will be conducted in 14 countries and 52 cities this year and will include divisions for both men and women aged 16-24. 

The event will be divided into four zones with four cities in each zone. The winning team from each city will play the winning teams within their zone for the chance to compete in the national finals, which will take place in Pune., the new powered by partner for the property, has started an online event registration and a microsite  At each of the venues the e-commerce platform will create an NBA store in experience zone which will feature the latest NBA merchandise and exciting games for youngsters.

Sprite which is the official beverage partner will use its digital programme; ‘Sprite Till I Die’ to engage with students. This includes the ‘Sprite Graffiti Challenge’ where artists can upload their work on to take part in ‘Sprite Till I Die Art’ competition.

The official outfit partner Adidas, will provide players with jerseys for the tournament.  In addition, Adidas will bring back the ‘Adidas Hoopstars’ a shooting competition to find the best shooter in each city who will earn Adidas basketball gear. founder and MD Praveen Sinha informed, “Following our association with the NBA that started earlier this year, we have seen a great response from our customers who are fashion and sports-oriented.  We are yet again elated to join the NBA for these events, which again give us an opportunity to showcase how Jabong is contributing to the basketball enthusiasts in the country and increasing awareness of the sport. We extend our full support to the NBA’s initiative.”

The event will feature a variety of exciting contests to engage students such as: ‘ NBA College Ambassador’ programme – as part of this programme, Jabong and the NBA are looking for the biggest NBA fan in each city.  Fans in each city can register to be a part of the contest by posting an image of themselves on the NBA India Facebook page and Twitter using the #JabongNBAicon. Participants that generate the most likes and retweets will win in their respective city.  Winners from each city will receive exclusive NBA merchandise and be entered into a national competition to find India’s biggest NBA ambassador. 

‘ Internship Challenge’ – Through this, the e-commerce platform will provide one talented student with the opportunity to intern at the company’s headquarters in Gurgoan.  To qualify, participants in each city can submit an application on  The 16 city winners will interview with Jabong’s senior management, after which one winner will receive a three-month internship.

Besides these two programmes, head-to-head dance and war of the DJ competitions will take place at each venue, allowing students to showcase their skills.

As reported first by, Six aired a record 14 games per week during the 2013-14 season, up from four the previous season.  More than 50 million viewers tuned into NBA programmes during the season, with an average per game viewership increase of 300 per cent year over year, according to the channel.

Latest Reads
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories