Television

NBA India to unveil slew of initiatives to popularise basketball

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/03/21/nba%20six.jpg?itok=TarKgHfj

MUMBAI: The arena for non-cricketing sports, which saw an expansion last year, is seeing a similar thrust this year too. One of the properties - National Basketball Association (NBA) recently launched a new look to the NBAStore.in along with Jabong. It is the league’s official online store in India that will include new team and player shops, a new spring collection of NBA merchandise, and a large selection of NBA player jerseys to fans in India.

Another of the sports properties - the NBA JAM visited 16 Indian cities last year, which according to NBA India managing director Yannick Colaco drew a good response from over 3,000 teams that participated. At one point, entries had to be cut off as the additional teams could not be accommodated. The winning boys and girls teams from each of these cities went to the final play offs that was held in Pune. Industry sources peg that close to Rs 12 - 13 crore was spent on this initiative at the grassroots level.

“The focus and primary objectives remain the same for us this year. It is to grow the game of basketball and continue to grow our fan base. We achieve these goals of ours through multiple platforms - from our grassroots programs like NBA Jam and the Reliance Foundation (RF) Jr NBA program to providing live and packaged content across media, to making available a wide range of merchandise through our online store; NBAstore.in,” says Colaco.

The Junior NBA programme this year was held in eight cities and reached out to a million kids in the country. 

Colaco goes on to add that NBA India will continue to work closely with its partners in India including Sony, Reliance Foundation, Jabong, Coca Cola, Adidas and Spalding.

Spelling out plans for NBA this year, Colaco says that it will continue to grow the footprint of its grassroots programs to bring NBA experiences to even more fans. “We are also focused on more localised and customised content for our fans in India - on television and digital. We are planning a lot of innovative stuff around content and recently brought on board Mairu Gupta - who specialises in the digital and social media field - to give us added impetus in the space,” informs Colaco.

When quizzed on why he is bullish on the social media domain, Colaco explains, “Social media is important to us as our target audience is primarily under the age of 25. This is the medium for the present and the future for our TA and is consequently a crucial component of our growth plans. In the next three to four months, we plan to launch quite a few exciting initiatives in this space.”

The newly renewed site showcases new collections with more than 350 on and off court products and features a collection of player jerseys offered to fans in India. Jerseys recently added include those of Cleveland Cavaliers forward LeBron James, Golden State Warriors guard Stephen Curry, San Antonio Spurs forward/center Tim Duncan and Houston Rockets center Dwight Howard. 

Meanwhile, NBA and MSM had first announced a partnership during the 2010-11 NBA season. This was followed by a multiplayer three year deal thereafter. The contract ends during the latter half of the year and will be up for renewal.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories