NBA finals 2015 shatters television, digital and retail records

MUMBAI: The NBA Finals 2015 – which concluded on 16 June and saw the Golden State Warriors defeat the Cleveland Cavaliers four games to two – broke records across television, digital, and retail, becoming the most-watched and highest-rated Finals in ABC history with nearly 20 million viewers per game and an average 11.6 U.S. household rating.


 Highlights from The Finals include:


·         ABC:  The six-game series set new Finals records for ABC with 19,939,000 viewers and an 11.6 U.S. rating, up 30 percent and 26 percent, respectively, from 17,667,000 viewers and a 10.5 U.S. rating for The Finals 2014.  Additional details on highest-rated NBA Finals on ABC.


·         NBA Digital: and NBA Mobile garnered a combined 336 million video views, eclipsing the record set during last year’s Finals.


·         Facebook:  On Facebook, fans created 173 million interactions related to The Finals, including posts, comments, and likes.  Additionally, NBA, Warriors, and Cavs content amassed a record 98 million video views – up 180 percent from The Finals 2014, viaSports on Facebook.


·         Twitter: On game days throughout The Finals, the NBA accounted for 71 percent of all television-related conversation. #NBAFinals tweets were viewed 7.6 billion times on Twitter and across the web, via @TwitterData.  During the #NBAFinals, 7 million tweets contained the hashflags #CLE, #GSW, #ALLinCLE, #DubNation.


·         Google:  On the day of Game 6, “Golden State Warriors” was the most-searched item on Google, with “Cavs vs Warriors” ranking No. 3.


·         Instagram:  The league’s Instagram account added a record 628,000 new followers throughout The Finals, pushing the total following to 7.8 million.


·         Snapchat:  With 417,000 views, the NBA posted its most-viewed snap of all time during Game 6.  Overall, NBA Snapchat content received a record 93.5 million views during The Finals.


·         Merchandise:  June 17 was the highest-selling day in history, up triple digits from the previous one-day record.

o Record-setting sales for NBA Finals 2015 merchandise across all Fanatics platforms, including and, up triple digits from the previous record achieved at The Finals 2010 between the Los Angeles Lakers and the Boston Celtics.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories