Television

MSM launches www.LIVSports.in

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/02/NP_Singh_Interview_0_0.jpg?itok=J1mvPDlg

MUMBAI: Making a giant foray into the digital space, Multi Screen Media (MSM) has announced the launch of ‘LIV Sports’, a digital sports entertainment destination called www.LIVSports.in.

The website promises to present one-point access of the right mix of sports and entertainment across devices. Coming from the Sony Network, LIV Sports aims at targeting both avid sports fans as well as entertainment seekers.

The launch has come right after the Indian Premier League, but on time before the most awaited 2014 FIFA World Cup of which Sony Six is the official broadcaster.

LIV Sports will be the official mobile and internet broadcaster for the 2014 FIFA World Cup which starts from 12 June. The platform will show both live and video-on-demand match content, with informative statistics and analysis.

MSM CEO NP Singh commented, “The idea was to create a premier digital sports entertainment destination where we will offer quality content which is mass inclusive and not designed to cater only to ardent sports fans. We have attempted to redefine the way sporting content is presented and consumed. With LIV Sports we will attempt to keep every cross section of our consumers actively engagement through high quality interactive sports content with informative data and analytics.”

For the upcoming 2014 FIFA World Cup, LIV Sports will have features like live matches with four different camera angles, interactive timelines, live Statistics, match centre, heat maps, match highlights, best goals and team features. The sports website will also have LIV Sports’ football fantasy league, a ‘Pehchaan Kaun’ section, News and Sports editorials along with archive football videos.

Sony Entertainment Network executive VP– new media, business development and digital/syndication Nitesh Kripalani reiterated, “LIV Sports is the first and only digital destination to offer a unique mix of live sports, live statistics and engagement, thereby catering to multiple user groups and their preferences. With LIV Sports we are aiming to create a new category of ‘Sport-ainment’ or ‘Sports Entertainment’.”

He added, “One can either watch the live match, with the deep statistics overlaying the video, or can just click a selfie with the team’s jersey using the ‘Jerseyfy Me’ application. We have also brought back the digital avatar of the player cards, combined with educating fans about the different athletes with ‘Pehchaan Kaun’. The objective is to empower the sports fan with deep statistics on video; as well as engage with the fence sitters.”

Over the next few months, viewers will be able to catch up with the widest range of sporting content, including football, NBA, UFC, tennis and cricket on LIV Sports. The digital destination will offer live and exclusive video content along with a complete coverage of the latest sporting content present, across devices.

Considering the fact that data and statistics makes sports interesting, LIV Sports will aim at giving its viewers a comprehensive and in depth sporting data and info- graphics.

The digital medium will involve its viewers through engagements for the sports loyalist, personalised content and fun applications on social media. So while activities like ‘Mohit Bana Messi’ will help viewers customize their look, ‘Pehchan Kaun’ will help one enhance their knowledge about sports.  

One can login to LIV Sports online – www.LIVSports.in or via the iTunes and Google Play app stores.

This move by MSM propels it to join the league of its rivals like Star Sports and Ten Sports that have a strong digital presence on their sports websites.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Rjavardhan-rathor-800x800.jpg?itok=7L54blPR
Govt wakes up to broadcast tech changes, Prasar manpower audit under way

NEW DELHI: Even as the government admits to shortage of staff in the public service broadcaster Prasar Bharati, there is a need to re-assess actual requirement of staff keeping in view changes in broadcast technologies. Minister of state for information and broadcasting Rajyavardhan Rathore told...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/TV5.jpg?itok=E3bUj0rv
TV5 launches devotional channel in AP & Telangana, DTH dist plan under way

MUMBAI: South India’s one of the leading news network Shreya Broadcasting on 29 March launched its devotional and spiritual channel ‘Hindu Dharmam’ on the occasion of Ugadi – Telugu new year. The test signal of the new devotional channel is on. Channel’s distribution work is in full swing. Apart...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Sun%20tv.jpg?itok=nCbLb9ok
Sun TV picks up India, Lanka pay-TV rights for 'Yoko', Jetpack seals deals with global b'casters

Global distributor, Jetpack Distribution, announced on 28 March, 2017, that it has inked multiple broadcast agreements with leading channels around the world for their pre-school children’s hit, YOKO.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/go%20%281%29_1.jpg?itok=7-Er07kN
GoQuest Media to globally distribute Cinema Vision content

GoQuest Media Ventures, a distributor of international content to television channels and digital platforms, has joined hands with Cinema Vision India (CVI) promoted by Siddharth Kak to facilitate distribution of content globally.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/kabbdi%20%281%29.jpg?itok=BcYw-qV-
Pro Kabaddi: Mashal Sports invites tenders to own & manage new team

Mashal Sports, in which Star Sports owns 74% stake, has, pursuant to the Invitation for Expression of Interest dated 29 March 29, has called for expressions of interest (“EOI”) to be submitted by eligible persons, fulfilling the criteria provided for in the Invitation, who wish to participate in a...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Arun-puri.jpg?itok=89_3x-2M
India Today Online is TVTN's wholly-owned subsidiary now

MUMBAI: India Today Online Private Limited (ITOPL) has now become a wholly-owned subsidiary of TV Today Network Ltd. India Today Online, on 28 March 2017, issued and allotted 1,99,20,000 equity shares of Rs. 10 each to Living Media India Limited (LMIL) which constitutes 21.01% of the paid-up share...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/FREEDISH-STB.jpg?itok=l__8ZZuS
FreeDish iCAS STB: Modern Comm, Velankani, BGM, KMTS & Millennium OEMs shortlisted

NEW DELHI: Five companies including two from Delhi have been shortlisted as original equipment manufacturers for set-top boxes for Doordarshan’s FreeDish on the Indian Conditional Addressable System (iCAS). This follows the opening of e-tenders on 9 December 2016 after which these OEMs were found...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/barck%20%281%29.jpg?itok=eWIvgkHj
BARC India formally sets up independent council to probe viewership malpractices complaints

BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Jim-Gianopulos.jpg?itok=N-QHfz2Z
Viacom names Gianopulos CEO of Paramount Pictures

MUMBAI: Viacom Inc. has announced the appointment of Jim Gianopulos as the chairman and chief executive officer of Paramount Pictures, effective 3 April, 2017. Gianopulos will report directly to Viacom president and CEO Bob Bakish.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories