Television

MSM launches new pay channel in Sony Kix

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/04/02/Sony%20Kix.jpeg?itok=UmtJVOEw

MUMBAI: Multi Screen Media (MSM) has launched another sports channel called Sony Kix to complement its existing channel - Sony Six.

Kix will be available on all the major cable and DTH platforms with a pricing of Rs 45 and Rs 18.90 in analog and digital respectively. 

The channel will be headed by Sony Six business head Prasana Krishnan. Speaking to Indiantelevision.com, he says, “With the number of sports we have in our catalogue, a new sports channel launch was just a matter of time. Recently we saw a number of FIFA matches taking place simultaneously and we were handicapped since we could not air all of them. Moreover, we also at times had to place important matches on our GECs and that creates a lot of confusion for consumers. As the name suggests, Kix will mainly focus on football and fight sports but whenever needed it will complement Six with other sports too.”

Speaking about his vision for the channel, Sony CEO NP Singh says, “Sports has always been a core focus for us right from our early days. Our entertainment and movie channels such as SET, Max and Pix have also, over the years, broadcast some of the landmark sports events both in India and internationally. While the resounding success of Six in less than three years was a deciding factor to launch Kix, there was also this need to cater to the clear demand seen in the market for largely, alternative sports programming. Kix promises to be a great addition to our mix of channels and will go on to complement Six in more ways than one with exciting and iconic properties such as Pepsi IPL, UFC and NFL among many others.”

The channel will be launched during MSM’s flagship asset Indian Premier League (IPL), which is set to kick off on 8 April, 2015. Kix will carry Tamil and Telegu feeds apart from English. The channel's major geographic target will be South India for the time being.

“When one campaign is already on, there is no point setting up another and hence we will not launch a promotional campaign for Kix till the IPL is over. Post IPL, we might give an aggressive push but for the time being, it’s a new sports channel from Sony and will be airing IPL in three different languages. The channel will be launched in standard definition and in near future there may be another HD feed too,” Krishnan informs.

According to Krishnan, multilingual feed is emerging as a recent trend and every big event has been following the trend. “We started it with FIFA and Sony Aath airing the Bengali feed and now no big event is complete without the multilingual feed. In the future too, we will innovate and invade into new territory,” he adds.

In his two year stint at Sony, Krishnan has helped expand Sony Six's portfolio and acquired new assets of international importance. Kix will be the newest channel under his tutelage. “I am happy and satisfied. It has been very significant two years and we managed to grow bigger and bigger. Being a two years old sports channel, what we are doing and have done is commendable. The end goal is to make Sony the one ultimate destination of sports broadcasting for both viewers and advertisers. We have partnered and discovered new leagues like Champions Tennis League and World Kabaddi League and in future also we will evaluate and explore something new, which will be long term entertainment for viewers,” he concludes.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/and.jpg?itok=gmlb88MV
&pictures invokes the feeling of Indian-ness by ‘Saluting the Heroes of India’ this Republic Day

Celebrate the Republic weekend on a high note as &pictures, Naye India Ka Blockbuster Movie Channel brings to its viewers three blockbuster movies on 26th and 27th January.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/et.jpg?itok=c1a6nLak
ET NOW Unveils Mega Pre-Budget Line-Up

Setting the agenda for the interim budget, ET NOW, India's leading English business news channel from Times Network, has unveiled special programming in the run-up to Budget 2019.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/diiscvoery.jpg?itok=8yjyVtTz
Discovery pays tribute to the Armed Forces with Republic Day special line-up

Discovery Channel, India’s leading destination for factual entertainment, will celebrate Republic Day with a special line-up of shows dedicated to Indian Armed Forces.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/naveen.jpg?itok=XLoaqFyD
Times Network international biz head Naveen Chandra moves on

Times Network’s international business head Naveen Chandra has stepped down and will be serving his last day on 28 February.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/logos.jpg?itok=csfH09mP
This Republic Day, feel inspired and entertained by SPN’s English Cluster

As the nation embarks on a celebration of pride and valour on Republic Day, SPN’s English Cluster brings an entertainment parade of the finest shows and movies for its viewers.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Shashi%20Shekhar%20Vempati.jpg?itok=KQPGyMuu
DD India to reposition as English channel; digital platform to launch before elections

Even as all the private media houses are gearing up for the general election, public broadcasters Doordarshan and All India Radio (AIR) are not lagging in their attempts to make hay out of the most lucrative season for news channels.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/usp.jpg?itok=pH9gyts1
USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

Today, as parents are constantly trying to find the right balance of screen time for young kids, entertainment along with interactive learning plays an imperative role.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/axis.jpg?itok=HzeFqOmK
Axis Mutual Funds and The Womb take on Fake News in India!

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/motu-patlu.jpg?itok=PbD2fDhq
Celebrate Republic Day with Motu Patlu’s 18th made-for-television movie - ‘Motu Patlu the Superheroes – Super Villains from Mars’

This Republic Day, Motu-Patlu will embark on a all-new adventure, fighting evil to protect the citizens of Furfurinagar and Modern city in their upcoming TV movie ‘Motu Patlu the Superheroes – Super Villains from Mars’ premiering on Sunday, 26th January at 12:30 pm only on Nickelodeon.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories