Television

Max unveils ‘Khel Fauladi’ themed campaign for Pro Wrestling League

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/03/Untitled-1_18.jpg?itok=WZtsiphl

MUMBAI: Multi Screen Media (MSM), which acquired the broadcasting rights of the Pro Wrestling League for five years, has unveiled it’s new blood boiling campaign for the same. Wrestling is a physical sport, which makes the blood boil and the campaign in that sense does justice to it.

The campaign theme in the debut season is Khel Fauladi and has been orchestrated by DDB Mudra. The campaign focuses on skill, strength and endurance as well as centres on putting one’s weaknesses aside, while bringing out the fighter spirit.

Khel Fauladi consists of two TVCs, one targeting the men wrestlers while the other provokes the eves. Two distinct teasers will support the TVCs.

The tournament is scheduled to start from 10 December, 2015 and to generate awareness MSM has already started showcasing the TVCs within its network. “From tomorrow the TVCs will be seen across multiple channels including the kids and news genres. Besides television, we will also promote the league through outdoor and print medium,” Sony Max, Sony Max2 and Sony Mix senior EVP and business head Neeraj Vyas

MSM will broadcast the league on three different channels, which cater to a mix of audience. “Sony Max caters to the HSM (Hindi Speaking Market) while Sony Pal gets the DD Direct audience on board. Sony Six will cater to the urban audience,” informs Vyas.

While Sony Pal and Max will air the Hindi feed, the English feed can be watched on Sony Six. The network is not planning to create any special pre or post show programming. “We will start with the start of the match and our coverage will end as the match ends. Time constraints did not allow us to create any exclusive programming, which is something that we are known for. In the future we might explore opportunities of creating special programming but not this time,” explains Vyas.

In recent times the sports ecosystem has witnessed a lot of collaborative approach between broadcasters and league owners, which spelled success for both. In this scenario too, the two stakeholders are working closely to make things beneficiary in the long run. “It is a partnership and we are working on things together. There will be a few breaks, we have a rough playout ready with us and we will work it out with the league owners. In terms of production and packaging too, we are forging forward with a collaborative effort,” says Vyas.

While cricket continues to be the leader, non-cricket sports which were considered as flying bubbles have started to establish themselves. After Kabaddi’s success it was just a matter of time before another sport was converted to a well packaged “league.” And wrestling grabbed the joint attention of Kartikeya Sharma and Vishal Gurnani's joint venture ProSportify.

Vyas is of the opinion that two upcoming big budget wrestling based films Sultan and Dangal starring Salman Khan and Aamir Khan respectively will heavily promote wrestling in India. And hence it is one of the best time to start a wrestling league. “Pro Wresting will have all the best wrestlers pitted against each other in both men and women categories. So in terms of quality it will be a sheer experience,” Vyas adds.

The broadcaster is yet to close any sponsorship deals but negotiations are on its last legs with a few brands. Vyas asserted, “The advertisers’ reaction has been very good so far. We have made good progress in such a short span of time and soon we will be in a position to reveal a few names.”

Now it remains to be seen how the new addition to the league business unfolds as the days go by.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/usports_0.jpg?itok=IFb1oiLI
U Sports aims to launch Indian e-sports federation

With an aim to make India a serious player globally, U Sports founder Ronnie Screwvala and its co-founder and CEO Supratik Sen are discussing with the Ministry of State, Youth Affairs and Sports India to form the official e-sports federation of the country.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/rcb.jpg?itok=mxzSKpE4
Dura Cement replaces Kingfisher as RCB’s associate sponsor

Kingfisher and Royal Challenger Bangalore (RCB) have parted ways after a successful 10-year sponsorship sprint at the Indian Premier League (IPL). The associate sponsor slot has nowbeen taken over by Dura cement replacing Kingfisher. As part of the deal, the Dura branding will appear on the back...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/bbc.jpg?itok=HVmG612G
‘This World: Colombia with Simon Reeve’ on BBC World News

Adventurer and journalist Simon Reeve heads to one of the most spectacular countries in the world - Colombia. For 50 years, Colombia has been in the grip of a brutal civil war that has killed more than 200,000 people and displaced seven million. But in late 2016, a peace deal was signed promising...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/scars.jpg?itok=hj_0EHZs
The 90th Oscars exclusively on Star Movies and Star Movies Select HD on 5th March

Star Movies has been the official Home of the Oscars in India for 20 years. The Oscars® is famous for the red carpet walks, celebrities setting new style trends, recognizing the best performances and craftsmanship and creating iconic moments for the world to see. That’s not all, Oscars is also...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/news_0.jpg?itok=ncx6ck_V
News18 India Chaupal comes to Mayanagri mumbai

As the debates and discussions continue after the highly anticipated Union Budget 2018, political fervor in the country is at an all-time high. In line with its commitment to raise right issues and lead discussions, News18 India, the disruptive Hindi news channel of Network18 is all to host the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/star-jalsa.jpg?itok=AQVXKVC1
Catch the 1st international Bangla Cinema Carnival, organized by SVF, on Star Jalsha this sunday evening

SVF, Eastern India’s largest movie production house recently organized an international Bengali cinema carnival in Bangkok with much fanfare. The star-studded, glitzy carnival, held in the Thailand capital, will air exclusively on Star Jalsha this coming Sunday (February 25), a must-watch for...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/emeli_0.jpg?itok=mHKJgo-J
Emeli Sande to perform at Laureus World Sports Awards

World-renowned singer songwriter Emeli Sandé is set to wow the guests of next week’s Laureus World Sports Awards, the premier global sports awards honouring the highest achieving sportsmen and women across all sports each year.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/ssshhh_0.jpg?itok=Lk7OR2NA
Scary times for horror shows

MUMBAI: Ssshhhh…koi hai is today the trademark dialogue of any horror-related conversation, thanks to the namesake show some years ago. In the early years of television in India, when the genres were just adapting, horror was a popular resort for producers (even films). The horror escapades of the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/ambi2.jpg?itok=jl7S9Mmk
RIL to buy 5% in Eros; cos to set up $150 mn content fund

MUMBAI: Continuing its media march, which is also an indication of further disruptions in the Indian and global entertainment industry, the USD 51 billion Reliance Industries Ltd (RIL) is all set to acquire 5 per cent equity stake in NYSE-listed Eros International Plc (Eros) and jointly set up a $...

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories