Television

LIV Sports bags rights for UEFA Euro 2016 qualifying tournament

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MUMBAI: Multi Screen Media (MSM) today announced that its digital property, LIV Sports, holds the mobile and internet broadcast rights of the UEFA Euro 2016 Qualifiers for India. The qualifying schedule is currently underway, starting September 2014 and will run through November 2015. LIV Sports will offer both live and video-on-demand match content with rich and informative statistics and analysis.

The digital destination will enable viewers to watch the live telecast of the qualifying tournament at a nominal rate of $3 per match. It will also offer video-on-demand (VOD) highlights. The VOD content on LIV sports will include match highlights, goals, penalties, red cards, free kicks and misses.

Sony Entertainment Network executive vice president and digital head Uday Sodhi commented, “We are excited to bring to you the qualifying matches for the 15th European Championship for men's national football teams - Euro 2016. Since our inception as the official mobile and internet broadcaster for the 2014 FIFA World Cup  Brazil, the idea behind LIV Sports was to offer quality content that is mass inclusive and not designed to cater only to ardent sports fans. We are committed to keep every cross section of our consumers actively engaged through quality interactive sports content.”

For the first time, the European Championship final tournament - Le Rendez-Vous will be contested by 24 teams, having been expanded from the 16-team format that had been in place since 1996. Under this new format, the finalists will contest a group stage consisting of six groups of four teams, followed by a knockout stage including three rounds and the final. As hosts, France has automatically qualified for the final tournament while the other 53 national teams will compete in a qualifying competition to secure the remaining 23 places. Among these teams are back-to-back defending champions Spain, and for the first time since their affiliation with UEFA, Gibraltar.

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