Television

LIV Sports bags exclusive rights for Ram Slam T20 challenge series

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MUMBAI: Multi Screen Media (MSM) today announced that its digital sports entertainment destination LIV Sports has acquired the mobile and internet broadcast rights of the South African Ram Slam T20 challenge series for India. The competition began on 2 November 2014 and will run through 12 December 2014. The game will be hosted across all South Africa’s cricket stadiums.

It will offer both live and video-on-demand match content, with informative statistics and analysis.  The digital destination will air 14 live matches, free of cost and the rest of the matches will be available for video-on-demand viewing.

Commenting on the acquisition Sony Entertainment Network executive vice president and head digital Uday Sodhi said “We are immensely excited to bring the Ram Slam T20 challenge series. The digital destination was conceived to offer quality sports-entertainment content that is mass inclusive and not designed to cater only to ardent sports fans. We are committed to keep every cross section of our consumers hailing from different parts of India actively engaged through quality interactive sports content.”

The Ram Slam T2O challenge series is South Africa’s domestic T20 league where six teams battle it out over six weeks to win the trophy. The top two teams qualify for the champions league T20. Like the Indian Premier League, the competition features South Africa’s T20 players and international stars. This season’s top players include Chris Gayle, Dale Steyn, David Miller, AB DeVilliers and Faf du Plessis.

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