Television

LaLiga and GSIC launch the largest global competition for startups on disruptive solutions in the football, sports and entertainment industry

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MUMBAI: LaLiga and the Global Sports Innovation Center powered by Microsoft (GSIC) present the 2019 Startup Competition of The Original Inspiration Centre by LaLiga supported by GSIC, a joint initiative to identify the best technological developments in the sports and entertainment industry. The aim is to empower digital talent developing disruptive solutions in the football, sports and entertainment industry which can help continue LaLiga’s growth in the field of technology and innovation, by means of a global technological startups competition starting on 29 January. This milestone represents yet another step forward in the strategy for promoting innovation as part of the collaboration agreement between Microsoft and LaLiga since they began working together on the digital transformation of LaLiga in December 2016.

The competition promoted by LaLiga and managed by GSIC is the result of an agreement signed in September 2018 and aims to create a gateway to the sports and entertainment industry for new companies around the world. The solutions presented in the competition must be based on four cornerstones:

·       Media: OTT, broadcasting, social media, digital content, new media, digital marketing, second screens, graphics, analysis, piracy.

•       Fan engagement: fan profiles, social media, electronic sports, gamification, social listening, community, commercialisation, VR/AR/MR, digital games.

•       Smart venues: security, fan engagement, ticket sales, fan experience, food and beverages, connectivity, cashless payments, access control and guest management.

•       Sports performance: analysis, sports training materials, injury prevention, health and lifestyle, research.

•       Others such as big data, artificial intelligence, machine learning, etc.

Iris Cordoba, the general manager of GSIC, remarks that "we are committed to innovative companies and organisations that add value to the sports industry in their digital transformation processes. Forming part of this initiative allows us to support LaLiga's innovation strategy and offer the finalist companies membership of GSIC, which has a 200-strong company network, mentors and activities which will facilitate of possibility of launching a pilot project with LaLiga."

Meanwhile, Minerva Santana, LaLiga's Innovation Director, assures that "at LaLiga we are committed to the development of the best technological innovations that help to improve the experience of our fans and the technological growth of our clubs. What’s more, with this kind of initiative, we reassert our commitment to empowering talent in the football industry."

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