Television

La Liga aims to be India’s second favourite tournament: Jose Cachaza

La Liga has invested $4.9 mn for foundation projects of 2018-19 season

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/29/lalaiga_0.jpg?itok=eThBNU8k

MUMBAI: La Liga was the most talked topic in football after FIFA World Cup in 2018 because of its first-of-its-kind deal with Facebook for three years for the Indian subcontinent. In the past couple of years, La Liga’s main focus has been to promote Spanish football beyond its borders, with the aim to create a community of fans around the world.  

With this aim La Liga now has nine international offices: two in China (Shanghai and Beijing), one in South Africa (Johannesburg), Nigeria (Lagos), the United States (New York), the United Arab Emirates (Dubai), India (New Delhi), Mexico (Mexico City) and Singapore.

Talking about the deal with Facebook, La Liga India MD Jose Cachaza said, “We are doing what’s never done before. Both La Liga and Facebook are very happy looking at how the project is evolving and we hope that our relationship with Facebook will be a long and fruitful one. The figures are really positive till now. We are changing the way Indian fans watch football.”

While the 380 matches were to be available for free to people on Facebook in eight countries: Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan, Facebook and SPN reached an agreement wherein the broadcaster earned the right to air over 100 games via its sports cluster.

La Liga delegate India Gary Udhwani said, “Our mission is to increase the brand value and brand image not only of La Liga but also of all the clubs. In India, we have many objectives which include increasing revenues and being closer to our fans but our main aim is to contribute to the local growth of football because if football grows here, La Liga will automatically grow. We like to be the second most popular league in any country after their local league.”

The total revenue earned in the 2016/17 season by LaLiga amounted to €3,662.3 million, which represents an increase of €494.6 million (15.6 per cent) compared to the previous season.

“India is the fastest growing economy in the world. We all know that cricket is the country’s favourite sport. While 80 per cent of the live sports audience comes from cricket, football is already the second most watched sport on Indian television,” Cachaza added.

In the last four seasons, LaLiga has increased its international presence around the world. Institutional relations have been reinforced with federations, leagues and even governments, with whom MoUs have been signed.

LaLiga has also invested a great deal of human and technical resources in the protection of its audiovisual rights. The sale of these rights accounts for a large part of the income received by football clubs and LaLiga has a duty to protect its value.

La Liga’s enterprising foundation organises a multitude of Corporate Social Responsibility projects that aim to spread the values of CSR of professional football in society. In order to do this, LaLiga allocates €67 million per year to CSR work, thus becoming the highest contributor among the European leagues in social matters.

The LaLiga Foundation is working on unique projects, in which football values take centre stage and are transferred to all corners of the world. These projects are being carried out on a budget of $4.9 million (4.25 million Euros) for the 2018-2019 season.

Cachaza pointed out that the exit of Cristiano Ronaldo didn’t affect La Liga. But if we look at the numbers provided by BARC India, the movement of Ronaldo from Real Madrid to Juventus did indeed affect viewership. El Clasico’s impressions dropped down from 4 million to 2 million, but on the other hand, Serie A viewership doubled. The El Clasico's number do not include the impressions garnered on Facebook.

Football associations are also fighting piracy. On 23 January, a joint statement from the Asian Football Confederation, Bundesliga, F.A. Premier League, FIFA, LaLiga and UEFA was issued against beoutQ, regarding illegally screening matches of AFC Asian Cup UAE 2019. The statement read, “Collectively we, as rights-holders in various football competitions, condemn the pirate entity beoutQ, which continues to abuse the operations of rights holders and legitimate broadcasters through its persistent and illegal screening of events for which it has made no effort to secure the rights; the latest example of which is the AFC Asian Cup UAE 2019.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kulfi.jpg?itok=01s17mME
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/chromeDM.jpg?itok=XGf0IdQo
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tv18.jpg?itok=98MHStsC
Watch breath-taking wedding celebrations and beautiful love stories as FYI TV18 brings “Our Wedding Story” this April

Every wedding is special and beautiful. And the upcoming series ‘Our Wedding story’ provides a ringside view into heart-warming love stories and their blossoming into matrimony.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/namotv.jpg?itok=zQVdESN9
EC asks NaMo TV to withhold election content prior to poll days

The scrutiny of NaMo TV has increased. According to a PTI report, the channel has been asked to not display any ‘election matter’ prior to poll days, as prescribed in the electoral law. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/discover.jpg?itok=WPu268zJ
Discovery Communications: Francesco Molinari signs exclusive global content deal with GOLFTV

GOLFTV today announced a deal with reigning Open champion Francesco Molinari to produce a range of exclusive content for the live and on-demand video streaming service.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/hbo.jpg?itok=uKBMiyfI
This April, witness the biggest heist of all time! HBO & HBO HD bring you ‘Ocean’s 8’ starring Oscar-winner Sandra Bullock

Diamonds are a girl’s best friend. Nothing could ring truer for charismatic mastermind, Debbie. As the estranged sister of conman Danny Ocean locks her eyes on a Cartier necklace

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories