Television

×

Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

he TVC for the campaign features prominent sports youth icons, Manu Bhaker and Neeraj Chopra among

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=xauPPjbH

MUMBAI: Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#5MinuteAur’ campaign.

The campaign has a strong call to action, taking the Khelo India movement forward, featuring - Manu Bhaker, Jeremy Lalrinnunga, Saurabh Chaudhary, Lakshya Sen, Esha Singh, Tababi Devi, Srihari Natraj and champions Mary Kom, Sushil Kumar amongst others bringing childhood playground memories to life. The #5MinuteAur campaign created this year has a simple insight, we are all born with an inherit instinct to play, kids and adults alike.

In its inaugural edition, Khelo India had a strong message “Kheloge Kudoge Banoge lajawaab” encouraging more kids to play every day, it was an effort towards changing an age-old belief. Building on the core of this message through the #5MinuteAur campaign, Star Sports and the ministry want India to encourage kids to play for those extra 5 minutes.

The 5 minutes is symbolic, with an assumption that if each child plays a little bit longer, we will add a billion minutes of play everyday, that has the potential to translate into 50 medals for the country.

Portraying this five-minute agreement between a mother and a child, the aim with #5MinuteAur is to spark a fire in every enthusiast in India to strive for better through sports. Establishing the message that sports builds and defines our personalities, the more we play the better we get. The manifesto, “Hum Aaj Aur Khelenge Toh Kal Aur Jeetenge” is true not just for the sport we play, but for life itself.

Scheduled to take place at Shree Shiv Chhatrapati Sports Complex in Pune from 9th to 20th January 2019, Khelo India Youth Games, Maharashtra 2019 will see over 10,000 participants from 29 states and 7 Union Territories. The games will bring to life by over 6200 athletes, 1800 Technical Officials, 1000 volunteers and 1000 personnel working behind the scenes.

Conceptualised to revive the sports culture in India at grass-root level by building a strong framework for all sports played in our country, the upcoming season of Khelo India Youth Games will be held across 18 sporting disciplines in the Under-17 and Under– 21 age categories.

“The success of Khelo India School Games is a testimony to the hunger and multitude of sporting talent in India. Buoyed by the terrific response for Khelo India School Games and with an aim to increase participation in sports across all age groups, we have not just added two sports this year but the games will also be played under two age categories U-17 and U-21 to allow even more enthusiasts to participate and flourish. The ‘5 minute aur’ campaign for the Khelo India Youth Games 2019 to be hosted in Pune, Maharashtra is a reflection of the immense strides we’ve made and the journey that lies in front of us to make India a truly sporting nation. We hope it will inspire India to work towards incorporating sports as a way of life.”  Said, Col.  Rajyavardhan Singh Rathore, Minister for Sports and Youth Affairs (IC)."

To support the Khelo India initiative by the Ministry of Youth Affairs & Sports, Star India has doubled the level of promotion and broadcast coverage for Khelo India Youth Games, Maharashtra 2019. The coverage of the upcoming season will include live telecast in 5 languages (Hindi, Tamil, Telugu, Kannada and English) and telecast of all 18 disciplines for both age groups.

Mr. Sanjay Gupta, Managing Director, Star India said, “The first edition of Khelo India exceeded expectations and instilled an aspiration for sports amongst the youth in India and now, with “5 minute aur”, we are aiming to trigger more pro sport conversations to make India adopt sports as a way of life. The campaign calls for the Indian sports enthusiast to not only support their heroes, but also work towards emulating their feats.”

“Staying true to our commitment of bringing the best in class sports experience to the passionate Indian sports fan, we will broadcast Khelo India Youth Games in 5 languages this season along with LIVE telecast of 9 disciplines, he further added.”

Khelo India Youth Games, which are a part of the Khelo India programme, will be held from 9th to 20th January 2019 in Pune, Maharashtra. The games will be telecast live across Star Sports Network and Hotstar.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/soorma01.jpg?itok=VNVPpLsb
Lex Sportel Vision to launch India's first Indigenous Pro Wrestling Show 'WIN Dangal ke Soorma'

Gurgaon based Lex Sportel Vision announced the launch of India’s first Indigenous Pro Wrestling Show titled, ‘WIN (Wrestle India Network) Dangal ke Soorma’. The 12 episode series will feature 21 elite Indian Pro-Wrestlers taking on International Wrestling stars and will be broadcast on DSPORT from...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/News%20Nation.jpg?itok=r5EASkkw
News Nation strengths distribution foothold with appearance on Sun Direct

News Nation Network Private Limited has further strengthened its distribution foothold with appearance on Sun Direct, one of the leading DTH service providers across India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Kanchana3.jpg?itok=PBDfU8JP
Zee Telugu to premiere blockbuster Horror - Comedy 'Kanchana 3' on August 25

We all have heard stories of supernatural powers disrupting lives but what if the same power adds a twist that sets everything right? Zee Telugu is all set to entertain your entire family this weekend, with the showcase of the World Television Premiere of ‘Kanchana 3’ on Sunday, 25th August 2019 at...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/balajite.jpg?itok=KPeQmaD1
Balaji Telefilms aims to break even consolidated business by end of FY20

Balaji Telefilms Ltd (Balaji Telefilms) is hoping to break even its consolidated business by the end of the ongoing financial year. While the recent partnership of its digital arm ALTBalaji with ZEE5 will work as a key contributing factor, good movies and better cost control environment for...

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/times_networkm.jpg?itok=K608WdhD
Times Network reduces Mirror Now MRP, launches new bouquet for English movie channels at Rs 10

MUMBAI: Times Network has revised the MRP of Mirror Now and introduced a new bouquet of three channels Romedy Now, Movies Now and MNX at Rs 10. According to the new Reference Interconnect Offer (RIO), the broadcaster has reduced the MRP of news channel Mirror Now to Rs 0.5 from Rs 2.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/COLORS%20Tamil.jpg?itok=lBiR_c8M
COLORS Tamil extends fiction line-up from Monday to Saturday

On popular demand, COLORS Tamil has announced an extension in the telecast of its fiction line-up. Starting 17 August 2019, viewers can now catch their favorite show from Monday to Saturday, offering a perfect start to an entertaining weekend packed with action, drama and more.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/RK-Arora.jpg?itok=OgQepPCQ
iTV Network appoints R K Arora as director - strategy and planning

Noida: In an announcement made on Friday by iTV Network, R K Arora joins as director - strategy and planning. Arora has a wealth of leadership experience of around two-and-a-half decades in the news broadcasting, spanning the entire spectrum from strategic vision and planning to execution. He has a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/itv_net.jpg?itok=APVBlEN7
iTV Network gives additional charge to Varun Kohli, strengthens senior management team

MUMBAI: iTV Network on Friday announced strengthening its senior management team with CEO Varun Kohli being handed additional responsibility for print companies. Kohli is currently handling India News, NewsX, digital assets and is providing strategic direction, leading teams and strengthening...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Star%20Sports.jpg?itok=qPNmXLWL
Announcement of Indian men's cricket team coach at 6PM today on Star Sports

Star Sports, India’s leading broadcaster and the ‘Home of Cricket’ to telecast the big and official announcement of the coach of the Indian Men’s Cricket Team today at 6PM on a special programming show ‘Follow the Blues LIVE’ on Star Sports 1 SD/HD. The segment on the show will witness the...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories