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ISL: BritAsia TV bags UK FTA rights, plans Amazon Prime debut via Yupp TV

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MUMBAI: BritAsia TV, a platform leader for British Asian music, entertainment and politics, has secured exclusive rights to show the Hero Indian Super League (ISL) in a multi-year deal on free-to-air UK television. The deal was brokered by the Birmingham-based sports agency Sporting Group International.

BritAsia TV will shortly be introducing itself on both the Amazon Prime, Smart TV and Apple TV platforms via online streaming service Yupp TV, making its potential reach enormous and accessible to all.

Renowned as one of the most up and coming leagues in world football, 95 games from India's premier football division will be shown on the channel from 17 November 2017.

BritAsia TV will feature a triple header of games each week, beginning with delayed ‘as live’ coverage from the ISL on Friday and Saturday evenings, followed by a live broadcast on Sunday afternoon. With the UK’s Asian population now topping 4.4 million, an expectant audience now awaits.

Details of BritAsia TV’s coverage will be announced in due course.

The League this year will feature a number of familiar faces to football fans from the UK, amongst those former Ireland and Tottenham legend Robbie Keane will be wearing the shirt of reigning champions Atletico de Kolkata whilst the former England and Manchester United Wes Brown is due to line up for Kerala Blasters.

BritAsia TV, which has been broadcasting on Sky TV channel 824 since 2008, is now available on Vision TV Freeview, online at VisionTV.co.uk as well as Virgin TV.

BritAsia TV MD Tony Shergill said: “Our household brand amongst the Asian community is keen to support and promote the cultural identity and voice of British Asians. This (rare free-to-air football rights') acquisition will open up a new audience to our station as we head towards our tenth anniversary."

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