BENGALURU: TenTenTen Digital Products (TTT) announced that its fantasy cricket game user base has nearly doubled to cross the 10 lakh mark. TTT says that this probably makes it the biggest cricket game in the world.
The company informs that the biggest success of the IPL Fantasy League has been the high level of traffic it has witnessed. Since its launch in 2013, the Fantasy League website has had over 60 lakh unique visitors clocking in nearly 2.75 crore page views, with an average session spanning eight pages over 13 minutes. TTT says that the league also saw global participation with almost 18 per cent of visitors coming from 213 countries outside India. After India, the countries with most visits were the UK and the US, followed by the UAE and Pakistan.
TTT managing director and CEO Ramesh Srivats says, “The challenge this year was to make the best game even better. We approached this at two levels. We enhanced the experience for serious players by adding features like Stealth Mode, Scheduled Changes, and even the ability to track league positions live. And for casual players, we made the game more enjoyable with All Stars, Facebook Leagues and fun features like Dishooms. The response has been overwhelming, and now we have already started thinking about what new stuff we can add next year.”
Sharing additional data, the company claims that all three game modes saw increased participation. Over 4.5 lakh people played the Championship Mode, and 36 lakh Daily Challenge teams were created. The new game mode – All Stars – where casual players could create a team by picking at least one player from each franchise saw nearly 3 lakh people participating in it. TTT informs that the ability to create user leagues also drew heavy engagement, with users being able to face-off against friends and colleagues for bragging rights. Over 60,000 such leagues were created with a combined membership of nearly 4.5 lakh players this year.
Users could also join fan leagues, to indicate the teams they were rooting for. Chennai Super Kings (CSK) was at the top with over 1.17 lakh users. When it comes to the ‘most wanted’ players of this season, based on users’ choice across all 60 matches, Glen Maxwell topped the list followed by Virat Kohli, Sunil Narine, Dwayne Smith and Suresh Raina.
The winners of the IPL Fantasy League were awarded the official team jersey signed by KKR players along with a special cricket bat and a hamper of IPL memorabilia. In addition to this, The Daily Challenge winners were also given tickets for the playoff matches.
