Television

IPL 8: MSM rakes in Rs 1000+ crore in revenue

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/26/Untitled-1.gif?itok=bLW3K0P5

MUMBAI: After defeating Chennai Super Kings by a huge margin in the final of the Pepsi Indian Premier League (IPL) 2015, Mumbai Indians emerged as the champion for the second time! However, it’s not only the Reliance owned Mumbai Indians that is celebrating. IPL 2015 was also a champagne opener for Multi Screen Media (MSM), as the official broadcaster is speculated to earn an unprecedented Rs 1200 crore from the tourney.

IPL 8 came in right after the ICC Cricket World Cup, which started with substantial performances from team India, which made brands go ballistic. Naysayers speculated that IPL might face the plight of brand’s fatigue. Also the Supreme Court intervention raised several questions over the integrity of the tournament.

The speculations and controversies were anything but a hurdle for the progressive league feels a senior media expert. “This is the best IPL Sony has ever had since inception. They had Rs 1000 crore before the first ball was bowled. More brands associated with them and hence the inventory was packed. Hence the argument of fatigue and integrity was null and void. In fact, in my opinion, they raised more than Rs 1200 crore so IPL is here to stay and will grow bigger and better,” he said.

However, a senior official from MSM says that the broadcaster fetched around Rs 1000 crore this IPL, which is on a ‘slightly’ conservative side from the speculated Rs 1200 crore figure!

Not only in terms of brand engagements, IPL 2015 was a pioneer for cricketainment too, GroupM ESP national director Vinit Karnik told Indiantelevision.com, “This year I think we had the most number of last over finishes. In fact, the number of last three balls finishes was relatively high, quality of cricket was great and naturally the positive aspects reflected in the ratings, which were also higher than before. Overall, IPL just exhibited another year of exquisiteness and left a subtle answer who doubted the longevity of the tournament.”

“IPL 2015 was an enlightening year, which sent a strong message about the coming generation of Indian cricket. Shreyas Iyer, Hardik Pandya, Pawan Negi showed their talent and that’s the beauty of IPL. This year, the experience was even better because five teams had opportunities till the last ball of the final league match was played and only two teams were declared eliminated before the last week of the tournament. So all this signifies that the tournament is becoming more unpredictable and competitive, which is exactly what cricket lovers want. This IPL is a step back for critics and forward for the tournament,” opined former first class cricketer and veteran cricket analyst Hemant Kenkre.

MSM holds the rights to the IPL till 2017 until it goes under the hammer again. When asked if there are possibilities of an increase in the broadcasting rights of the tourney, when it comes up for bidding again, Karnik said, “I certainly think it will go up and by a significant margin because the ratings are going up and in two years, it will manage to reach more people, which will naturally add to the value.”

New sporting leagues in the heart of India are establishing the nation’s vision on sports but all the mushrooming leagues are dependent on a solitary revenue source and that is advertising. The first edition of Indian Super League (ISL) succeeded to garner huge publicity and hence will be in the mind of brands and so will the soon to be played Pro Kabaddi League. With this, the revenue pie is no doubt getting distributed among various avenues.

When queried if this division of pie could impact cricket and whether BCCI’s low revenue generation in the previous financial year was due to that, Karnik informed, “BCCI’s low revenue was due to lack of international cricket in domestic conditions and has nothing to do with emerging leagues. Cricket in the near future is unlikely to get effected by any other sporting event. The new leagues will find a new source and at the same time new brands will associate with cricket. At this point of time, there is no competition to cricket and events like IPL with safely prevail.”

MSM, in association with BCCI, launched Fan Park initiative to bring IPL action closer to cities not hosting IPL matches and that venture also saw good success. Apart from that, the broadcaster took the multilingual feed route to target regional audiences but did not monetize it separately and went for similar inventory. However, rumours are rife that after garnering good ratings from the regional feeds, MSM may have different inventories for different feeds in the coming year.

Overall it remains to be seen if this mix of new and old, cricket and entertainment, brands and viewership continues to propel and establish itself as a goose that laid the golden eggs for fans, broadcasters and BCCI. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/vifwbywb.jpg?itok=B3M6rN1o
Discovery’s first of its kind show 'Capital Police - Beyond the Khaki' captures Delhi Police live in action

Mumbai - Delhi, the capital of India, the second most populous complex megacity in the world buzzing with over 18 million people, is managed by 81,000 personnel of Delhi Police. In a first of its kind television series, ‘Capital Police - Beyond the Khaki’, scheduled to premiere on 23rd July at 9 PM...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/zeecafe.jpg?itok=S7IlVqLk
It’s time to go ‘Back To The Future’ and meet your favourite Shel-Bot as Zee Café airs The Big Bang Theory Season 11 and Season 12

MUMBAI: A white board filled cryptic algorithms, a couch with a reserved spot and a bunch of math geeks with a gorgeous neighbour next door – The Big Bang Theory is one show that has truly had us hooked for twelve straight seasons! Still coming to terms with the end of an era as the series reached...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/arun.jpg?itok=y8--4EqL
A+ E Networks | TV18 elevates Arun Thapar to president - content & communication

MUMBAI: A+E Networks | TV18 has promoted Arun Thapar as President - Content & Communication. In his new role, Thapar will additionally manage Brand Marketing, Digital, and Branded Content of A+E Networks | TV18 along with his current portfolio of Content Strategy Management, Creative and...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/NEP.jpg?itok=Uraj-KrN
NEP deploys multiple Calrec consoles and routing technology for premium audio at Wimbledon 2019

MUMBAI: Viewers around the world enjoyed premium quality audio while watching Wimbledon 2019 with NEP UK deploying 15 Calrec consoles at the South West London tennis venue, alongside extensive Calrec networking and routing technology and I/O boxes. An additional three Calrec consoles were used in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/epic.jpg?itok=8H-78DJm
EPIC Channel’s ‘Lost Recipes S2’ gets release date

MUMBAI: EPIC Channel – India Ka Apna Infotainment is renowned for creating premium, genre-defining, India-centric content. The channel is all set to air the second season of one such show - ‘Lost Recipes’, hosted by celebrity chef Aditya Bal, that explored India’s diversity through the history and...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/TV_REMOTE.jpg?itok=jEQBmFHp
SVoD-Pay TV combined households increasing

With the advent of subscription-based video-on-demand services (SVoD), Pay-TV households are declining globally. But numbers of SVoD only households along with SVoD-Pay-TV combined households are increasing, according to a report from Ampere Analysis.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/Prime_Day.jpg?itok=YYBduO7J
With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/kabaddi.jpg?itok=rzdA8u0k
#IsseToughKuchNahi say all twelve captains of VIVO PROKABADDI SEASON 7

MUMBAI: VIVO Pro Kabaddi League, one of the most-anticipated sporting events of the calendar is back with Season 7 begins on 20th of July 2019 in Gachibowli, Hyderabad. Unveiling the coveted trophy, the captain of all 12 teams came together to speak about the excitement for the upcoming season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/star-movies.jpg?itok=CpNi1tDR
Look Beyond What’s Visible and Travel in Time with Star Movies’ Movie of the Month, A Wrinkle in Time

MUMBAI: Star Movies, one of the leading English Movie Channel, is geared to entertain all ages and make you travel in time and space with its Movie of the Month, A Wrinkle in Time. Based on a 1962 book which has been in and out of controversies ever since, the movie still grossed over $132 Million...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories