Television

IPL 8, team franchisees rope in sponsors galore

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/04/06/ipl%208.jpg?itok=1l7N0Vsa

MUMBAI: As the Indian Premier League (IPL) cricketing extravaganza draws closer, multiple brands have come on board to associate with the tournament and various team franchisees. 

 
Magicbricks.com has come on board as an associate sponsor for the eight season of  IPL. This is one of the big spot associations in the recent past for Magicbricks.com.
 
 
Magicbricks.com head of marketing Manisha Rana said, “IPL is one of the biggest sports festival and is every advertiser’s delight. The association is an endeavour to reach out to maximum end users across the country using association with IPL this season. The association with IPL is a part of the company’s strategy to connect with our existing as well as prospective target audience on a nationwide juncture. IPL provides a non-stop 45 day connect with the audiences and it allows to build connect with the masses at a continuous pace. We are looking at this platform to maximize visibility and build brand preference. Our new campaign leverages this platform in two strategic ways – the story of our protagonist’s is centered on the viewing of the matches. Secondly, we are launching a campaign with a 15 second ad format only to maximize media presence. Teasers to our campaign are already out and the main campaign goes live in IPL.”
 
 
That’s not all. Sansui has joined hands for the second consecutive year as the official sponsor of the Kolkata Knight Riders (KKR). Sansui’s logo will appear on the back of KKR jerseys.
 
Like KKR, the company claims that it is persistent in providing top notch entertainment and quality performance to its customers by delivering state-of-the-art Japanese technology products.
 
Sansui’s product line-up includes LED TVs having cutting edge technologies like Curved, 4K (UHD), Smart, UltraLuminous and Connect. Through its association with KKR for the second year in row, Sansui aims to bring the excitement of IPL to millions of viewers via its premium series of televisions. 
 
The range promises stadium like experience at home through its 4K Ultra High Definition picture quality and crystal clear sound. Through this association, Sansui plans to further reinforce customer satisfaction and position itself as a youth centric brand.
 
Sansui COO Amitabh Tiwari said, “I am delighted to announce our partnership with the champion team of IPL 2014 - Kolkata Knight Riders, for the second consecutive year. Team KKR is a trendsetter and the pioneer of the most iconic sports leagues in the world. Thus, we find great potential in associating with them. Besides, sports is the only genre other than news, which inspite of being time bound has an intense viewership. Our partnership with KKR provides us an ideal platform to not only engage with our discerning customers but also bring the best to our viewers with our premium product range. We wish the team good luck for their journey in IPL 8 and hope that they continue their winning streak.”
 
Additionally, Gionee has come on-board as the team’s principal sponsor till 2017. The Gionee logo will be seen on KKR team's shirt as well as at the stadiums on advertising signage.
 
 
It may be recalled that since the inception of IPL in 2008, Nokia has been one of the principal sponsors of Khan’s team. However this year, the brand, which was acquired by Microsoft in 2014, decided not to renew its sponsorship deal with KKR.
 
 
Gionee India country CEO and MD Arvind.R.Vohra said, “We are super excited to back the defending champions and one of the most popular IPL team, KKR. KKR represents the true spirit of Gionee with its challenger attitude and we are certain our association will witness greater heights.”
 
 
Kolkata Night Riders CEO Venky Mysore added, “It's great for KKR to be able partner with an aggressive and restless brand like Gionee. Their growth has been phenomenal and we are confident that through this partnership, brand Gionee will continue to reach new heights.”
 
 
Meanwhile, ICT giant Huawei India has extend its partnership with Royal Challengers Bangalore for three IPL seasons.
 
 
The Huawei logo will feature on the front of the RCB jersey as a principal sponsor.
 
 
Huawei, first associated with RCB in IPL 2014, will also have substantial branding exposure at RCB’s home ground – the Chinnaswamy Stadium, along with in-stadium promotional rights. In addition to this, Huawei and RCB will also launch a series of joint marketing initiatives to engage with their respective consumers and fans across India.
 
 
Huawei India CEO Cai Liqun said, “We are extremely excited to strengthen this relationship with Royal Challengers Bangalore. As a long-term commitment towards the game and the team we have entered into an association for three years starting 2015. The game of cricket in India cuts across demographic barriers and connects masses. With this association, we aim to create a strong resonance for the brand Huawei as it paves its way to become brand of masses.”
 
 
 
Huawei India president of consumer business group Allen Wang added, “We warmly welcome this association with Royal Challengers Bangalore and are very enthusiastic about the forthcoming edition of the IPL. We have also recently launched our new e-brand Honor, which is “For the Brave”, for the ones who dare to dream and follow their passion to achieve something, much like the Royal Challengers Bangalore. We wish the Royal Challengers Bangalore all the very best for this year’s IPL.”
 
 
 
Royal Challengers Bangalore vice president, commercial, operations and Cricket Academy Russell Adams said, “We are pleased about our renewed partnership with Huawei for the next 3 years and we thank them for the support and the faith shown in us.  We look towards a long and fruitful association with Huawei.”
 
The Royal Challengers will be playing their inaugural match on 11 April, 2015 against Kolkata Knight Rider in Kolkata. This will be the fourth match of the tournament.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/shruti.jpg?itok=QRu_q5yE
Shruti Anindita Varma appointed BAG Films' business & creative head

Veteran creative expert Shruti Anindita Varma has joined BAG Films & Media Ltd as the new business and creative head and will be responsible to drive its creative excellence, in-sync with the ongoing transformation of Media and Entertainment industry in Indian market.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Punit-goneka-800x800%20%282%29.jpg?itok=KJDyzBsr
ZEEL reports steady Q1 FY2018 results

MUMBAI: It’s been a hectic first quarter of FY 2018 for homegrown media power house -- the Essel Group promoted Zee Entertainment Enterprises Ltd (Zeel). The company has gone ahead for some corporate restructuring and has also declared its Q1FY2018  financials which, if not impressive, at least...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/DD-800x800_1.jpg?itok=dnHWjk4Z
DD announces short film contest on Independence theme

NEW DELHI: Doordarshan has announced a Swatantra Bharat Short Films Contest to mark the 75th anniversary of Quit India Movement and 70th anniversary of India's Independence next month. The aim is to create awareness, education, encouragement and enlightenment about inspiring, real-life stories of...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/NDTV-newsroom.jpg?itok=rwNsboTL
NDTV restructures biz & newsroom amidst reports of layoffs

NEW DELHI: Buffeted by allegations of tax evasion and money laundering, which are being contested in appeal tribunals, one of India’s first private sector TV news organization NDTV has said it is reorganizing newsroom set-up and resources available to adapt to changing technologies like MoJo or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/war.jpg?itok=DB4RB8xx
Star World launches Game of Thrones season 7 with personalized posters

The great war is finally upon Westeros as the much anticipated first episode of Game of Thrones premiered on Star World last Tuesday at 11 PM. In order to promote the launch, Star World undertook a mammoth digital campaign to engage with fans. By tapping into current trends on social media and...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Bharat_Kedia.jpg?itok=bE8XN-aK
Bharat Kedia to be ZEEL CFO as Modi gets new role

MUMBAI: Zee Entertainment Enterprises LTD (ZEEL) has appointed Bharat Kedia as the chief financial officer. With effect from 1 August, Kedia will replace Mihir Modi, who will be moving to a new role in the company.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Hemang%20Amin.jpg?itok=KaQHwSfq
BCCI elevates Hemang Amin as COO

MUMBAI: The Board of Control for Cricket in India (BCCI) has appointed Hemang Amin as the chief operating officer (COO) of the Vivo Indian Premier League. Amin was most recently assistant general manager – finance, commercial and events at BCCI and was recognized for successfully handling the...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Untitled-1.jpg?itok=8mf6CXTQ
GRB Entertainment announced sales of it's top 4 documentaries

MUMBAI: GRB Entertainment announced sales of four of its top documentaries to broadcasters in Brazil, Japan and the U.K. Globosat Brazil renewed Remembering Whitney, a documentary featuring legendary singer Whitney Houston, just in time to celebrate the icon’s August 9thbirthday. This breathtaking...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/DD-800x800.jpg?itok=8r8Xm_oH
Prasar Bharati Board favours separate DD News Hindi & English channels

NEW DELHI: The Prasar Bhrati Board is inclined towards bifurcation of the Doordarshan News channel into two – one for Hindi and another for English. However, the Board has sought the views of Doordarshan before taking a final decision. In a recent meeting, Prasar Bharati sources told...

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories