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IPL 2019: Star delivers 21% viewership growth, reaches 345 million viewers in two weeks

TV viewership delivered 29.8 mn avg impressions for 2 weeks

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MUMBAI: Continuing the momentum from week 1, the action in VIVO IPL is getting hotter with every passing week. The first 2 weeks of the tournament had 345 million* viewers tuning in from across the country. This is 14% higher than last year, for the same period. Television viewership delivered a phenomenal 29.8 million average impressions for the first two weeks, registering a growth of 21%*.

Content Customization

Star’s strategy of creating customized feeds is paying dividends with growth in viewership across markets. HSM grew by 24% whilst South grew at 15% versus similar period last year. Viewership in the kids segment has grown by 34%, driven by the Super Funday feed on Star Gold.

Game Banayega Name: Emergence of New Heroes

An exciting Super Over bowled by Kagiso Rabada, a best ever bowling performance by Alzarri Joseph on debut, a hat-trick by Sam Curran and a match winning 99 runs by Prithvi Shaw saw several ‘Game Banayega Name’ moments. These match defining performances catapulted these youngsters into the limelight and enthralled cricket fans.

#SelectDugout, a bespoke feed on Star Sports Select 1 & HD, saw one of world’s greatest ever cricketers, Brian Lara make his debut on the feed. He joins an already illustrious panel of experts from across the world; such as Graeme Smith, Kevin Peterson, Paul Collingwood, Brad Hodge, Dean Jones, and Scott Styris among many others.

VIVO IPL is now set for a thrilling ‘Rivalry Week’ from April 14 - 21 as Dhoni vs Russel, Warner vs Pant, Buttler vs Ashwin, the epic Bumrah vs Kohli and Dhoni vs Kohli contests continue on the Star Network.

* Source: BARC (TV + OOH), Only Match Telecast Hours considered, total average impressions as measured on BARC

For the growth vs last year, comparison has been done with Star Channels excluding DD on TV versus TV+OOH of this year VIVO IPL Channel Bouquet in 2019 - Asianet Plus, Star Suvarna, STAR Suvarna HD, Jalsha Movies, Jalsha Movies HD, Star Maa Movies, STAR Maa Movies HD, STAR Gold HD,STAR Gold, STAR Pravah, STAR Sports 1,STAR Sports 1 Tamil, STAR Sports 1 Kannada, STAR Sports 1 Telugu, STAR Sports 1 Bangla, STAR Sports 2(v), STAR Sports 1 Hindi, STAR Sports 1 HD,STAR Sports 2 HD(v), STAR Sports 1 HD Hindi, STAR Sports Select 1 HD, STAR Sports Select 1 SD, STAR Vijay Super, Hungama.

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