MUMBAI: Olympic leaders met on 19 July to discuss the Olympic agenda for 2020. 16 officials along with International Olympic Committee (IOC) president Thomas Bach convened in Switzerland. One of points on the agenda was to have a dedicated TV channel for Olympic sports.
The purpose of the channel would be to increase the presence of sports and the promotion of the Olympic values through the year. It would use the National Geographic Channel as a model for curating digital content and feature sports that don’t get the kind of coverage that they do while the games are on. The target group for the channel would be younger audiences.
While the IOC would act as moderator of the channel, its national sports federations, national committees as well as sponsors and broadcasters would participate. It will be contacting relevant stakeholders in the next few months to develop the concept. The voting will take place in December.