India-Eng test catalyses Star Sports' top viewership

MUMBAI: Star Sports Network continued its domination over Broadcast Audience Research Council (India) ratings in the penultimate week of the year. The 51-week data for the sports genre placed Star Sports 3 on the top spot in the channels’ ratings, to be followed by Star Sports 1. It is clear that these numbers have been obtained by the recently-concluded India-England test series, which saw the home team winning 4-0 after Karun Nair and R Jadeja’s exploits in the final test.

Star Sports 3 was beaming the India-England fifth test live in Hindi, and got a total of 190571 impressions. Collated on an all India basis with 4+ audiences, the ratings proved that Test cricket, when exciting, will ensure good viewership. The second spot was owned by Star Sports 1 with 152792 impressions, a channel which broadcast the match with English commentary. In the third and fifth place were Ten network’s Ten 1 and Ten 2 with 9477 and 14031 impressions, respectively. The fourth spot was held by Star Sports 2, which got a total of 45625 impressions.

The period in consideration is 17 December to 23 December and the last test was played from 16 December at Chennai. It was a mammoth innings from Karnataka batsman Karun Nair, who scored a record-breaking 303. The third day of the test saw Karun scoring the bulk of his runs, with Lokesh Rahul also getting out on a heart-breaking 199. The batting testimony got the highest viewership in terms of programs as the third day got 3013 impressions on Star Sports 3.

The fourth day of the fifth test stood second, with 2978 impressions. Karun Nair had completed his triple century on this day, breaking several records on the way. The third spot went to the final day of the test with 2478 impressions, which saw Ravinder Jadeja picking up seven wickets to derail England batting and win the test. Both the second and third highest viewership were garnered on Star Sports 3.

In the fourth spot is WWE Roadblock, featured on Ten 1. The program got 2390 impressions. The fifth and the final spot was sealed by the India-England series, garnering a healthy 2220 impressions on Star Sports 1. Star Sports network have benefited a lot from this highly exciting test series, getting good numbers in the last two tests which India won handsomely.

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