ICC teams up with SAP to bring fans closer to the game

MUMBAI: The International Cricket Council (ICC) has announced a new partnership with SAP SE, a leader in enterprise application software services, as its exclusive analytics and cloud partner for the upcoming Cricket World Cup to be held in February next year.


The partnership which starts immediately and runs through to the end of the tournament, will see SAP utilise its HANA platform to power live match experiences across the council’s network of websites, to enhance the experience for fans and media with real-time data, statistics and performance analysis that promises to get them closer to the action and tell insightful stories.


In addition, SAP will provide cloud-based services to host the mega event’s historical statistics database, incorporating match data for its flagship ODI event. This data will be made publically available over the coming months, offering fans many ways to analyse previous team and player performances.


Commenting on the announcement, ICC chief executive David Richardson said, “In a sport such as cricket where there is appetite for information and statistics, especially across digital platforms, the ICC is delighted that SAP’s powerful technology will bring the fans closer to the game.”

SAP SE member of executive board and SAP global customer operations president Robert Enslin added, “Our partnership with the ICC will allow SAP to continuously develop technology that can be adapted for infinite use cases. This partnership is another example of how all organisations, including sports leagues, teams, players and events, can run more efficiently and simply in their pursuit of success.”  

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