ICC and ECB float RFPs for world cup 2019 brand identity

 MUMBAI: The ICC and the England and the Wales cricket board (ECB); who will be hosting the mega cricket event in the summer of 2019, have invited proposals from companies interested in providing the brand identity for the flagship ICC event.


 The ICC, along with the ECB, will be involved in the development of the new brand identity to ensure sufficient flexibility across a diverse range of touch points that will be required of the brand. The selection procedure for these proposals shall consist of a technical evaluation of each proposal examining each applicant’s ability to provide the services in accordance with the requirements; a financial evaluation of each proposal examining each applicant’s ability to secure and offer the best possible prices in connection with the services; and an evaluation of each applicant's suitability, experience and qualifications, including (without limitation) its compliance with the criteria as well as the organisational structure and infrastructure proposed by the applicant to provide the services.


The ICC Development International Limited (IDI) after careful consideration and thorough examination of the proposals will select applicants whose proposal satisfies the criteria and the requirements mentioned in the RFP. The competitiveness of the financial terms offered may not necessarily be a decisive factor in choosing between proposals by the IDI.


This RFP has been designed to attract applications from companies that have an extensive, proven track record in the design of sporting event identities, preferably on a global scale, along with a talented and experienced design team capable of committing itself to the project over an extended period of time.


Timelines for the development of the strategy and event brand design along with an in-depth description of the required services are available in the RFP. To begin with, interested parties need to submit their intent-to-submit letter along with a cost estimate and brief summary of credentials.

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