Television

Hero MotoCorp becomes title sponsor for Nidahas Trophy

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MUMBAI: The T-20 tri-nation tournament Nidahas Trophy has found a title sponsor in Hero MotoCorp. With this, the brand has kept its long-term commitment to the promotion of sports.

Speaking about the association, Hero MotoCorp Chairman, MD and CEO Pawan Munjal said, “Cricket continues to be one of the most popular sports in Sri Lanka and we are glad to extend our association with Sri Lanka Cricket. Hero MotoCorp is a youthful brand and has been associated with a variety of sports for over two decades now. This partnership will further enhance Hero’s brand entrenchment in Sri Lanka, which is an important global market for us. I look forward to yet another successful and exciting tournament ahead and wish all the teams the very best of luck.”

DSport and Viacom18 will telecast the live feeds of the tournament. Both the players have got the India rights for the first time. The league is to be held in Sri Lanka from 6-18 March. The series is being organised to celebrate the country’s 70 years of independence.

Expressing excitement about the association, Sri Lanka Cricket Chief Operating Officer Jerome Lee Jayaratne said, “Hero as a brand has carved its niche and legacy in the market. We are extremely glad to have them as the title sponsor and look forward to an enriching affiliation for both stakeholders.”

The tournament will feature three strong teams from the sub-continent - India, Bangladesh and the host nation, Sri-Lanka. The Trophy will be played at the R Premadasa Stadium in Colombo and will be called Hero Nidahas Trophy 2018.

The New Delhi-headquartered Hero MotoCorp has been associated with cricket for over two decades in various capacities. The company was one of the global partners of the International Cricket Council (ICC). It is currently the title sponsor of the Hero Caribbean Premier League, the leading T20 cricket tournament in the Caribbean islands.  

Hero MotoCorp was one of the main sponsors of the recent Sri Lanka tours of the Australian, Windies and England Cricket Teams. Sri Lanka is a key global market for Hero MotoCorp and the Company has been actively promoting sports in the country.

Also read:

Dsport acquires India rights of tri-nation tournament in SL

Viacom18, DSport join hands for simulcast of Nidahas Trophy

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