Television

Hero ISL launches ambitious broadcast plan

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MUMBAI: The upcoming Hero Indian Super League (ISL) is all set for a mega start as Star India will broadcast it live across eight television channels in five languages. It will also have a multi screen experience on starsports.com.

With this move, Star India will have a potential to reach around 85 per cent of India’s television audience says the channel.

The league will be televised on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada) while there will be live streaming on www.starsports.com. Asianet Network runs channels in Kerala and Karnataka and is fully under Star India.

Star India COO Sanjay Gupta said, “We plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen before plan, leveraging the strength of sports, entertainment, regional and multi-screen. The magnitude of what we are setting out to do has never been attempted. The network believes in the potential of football as a sport that cuts across culture, race, religion and economic might.”

The Hero ISL is scheduled to kick off from 12 October 2014, featuring eight clubs, 56 league matches followed by two-stage home and away knock-out leg and final on 20 December 2014.

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