Television

Hero Hockey India League 2015 unveils new ‘Ladoh To Aise’ campaign

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/01/17/tv%20sports.jpg?itok=ZzY5DHBZ

MUMBAI: Last year saw the emergence of many sports leagues and it definitely hasn’t stopped there. The countdown to the third season of the Hero Hockey India League has begun. Its official broadcaster Star Sports and the organizers Hockey India have launched their new campaign, with the tagline - ‘Ladoh Toh Aise’ (Fight Like This).

As part of the new campaign, two TVCs in Hindi have been shot. Interestingly, the director of the Shah Rukh Khan starrer Chak De! India, Shimit Amin returns once again to India’s national sport. Amin is the creative director of the new Hockey India League campaign.

The campaign brief seeks to reach out the ‘brave new and emerging Indian,’ one who is fearless and determined to create his own identity. As a change agent, the new Indian doesn’t believe in walking the conventional path but charting his own legend and history. Resolute in his belief, the brave new Indian is ready to fight the world to realise his dreams.

The brief further elaborates that the HIL is the battleground for such brave Indians. By giving them the platform to fight for what they feel is right, it seeks to showcase their expertise and prove their mettle on a grand stage, which will be watched by millions in India and abroad.

The first film features India and Delhi Waveriders’ captain, Sardar Singh and the second has the vivacious Indian and Uttar Pradesh Wizards’ goalkeeper, PR Sreejesh. The first film showcases Singh as an individual who, since childhood, is always the first one to step forward to any situation and is a born leader. The situations range from entering an orange orchard through barbed wires to entering a wrestling arena to fight against a heavyweight champion.

On the other hand, the second film showcases custodian Sreejesh as a calm and fun guy, who sings his way through any stressful situation. He is seen performing an aerial and bike stunt while singing the folk song ‘surangani’, both with equal ease. The different facets of these men are two approaches of the brave new Indians in the league - ‘Ladoh Toh Aise.’

Star Sports creative communication head Juju Basu along with his team members comprising Vaibhav Chib, Vikas Dubey and Charles Chakkunny were part of the campaign. Red Ice Films was the production house that shot both the films. The film, featuring Sardar Singh, has been directed by Basu while the one with Sreejesh has been directed by Surya Balakrishnan.

The matches of the league will be telecast live on Star Sports 2, Star Sports 3 and Star Sports HD2 channels, while its website starsports.com too will carry the live coverage of the matches at 6:45 pm beginning from 22 January. 

Six teams, Dabang Mumbai, Uttar Pradesh Wizards, Kalinga Lancers, Ranchi Rays, Delhi Waveriders and Punjab Warriors will compete in the third edition to bag the winning title.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/virat.jpg?itok=8DXooSVq
Star India bags production rights for IPL 2018

Star India, which holds the TV and digital rights of the Indian Premier League, today also won the audio-visual production rights for IPL 2018 as well as the BCCI's domestic circuit for the 2018-19 season. The deal amount has not been revealed.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/prive.jpg?itok=TA019vU8
Experience the cinematic journey of the Academy's finest with &Privé HD’s 'The Winning Side'

As the stage is getting set for one of the most important nights in Hollywood, film enthusiasts across the world are waiting with bated breath to see their favourite stars take home the golden statuette. While the highly-anticipated night soon approaches.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/khelo-india.jpg?itok=cw_aJ-JT
Khelo india school games attract over 100 million viewers in its inaugural edition

Star Sports produced Khelo India School Games (KISG) drew a remarkable viewership for the inaugural edition of the tournament by attracting 102 million* viewers on television. Whether it is with the vision of creating heroes through story telling or simplifying various sports on television to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/the-dump.jpg?itok=4qUVI_cx
Wide sales picks worldwide rights to panorama title Garbage

MUMBAI:  Paris-based sales company Wide has picked up worldwide rights to Panorama title Garbage, directed by Q, which is the only Indian feature in Berlinale official selection this year. A political drama that reflects the times we are living in, Garbage, Q’s new directorial venture Produced by...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/24.jpg?itok=amvyZTcD
News24 to hike ad rates by 40% post revamp

MUMBAI: A decade after making a headway into India’s burgeoning news TV industry, Hindi news channel News24 has given itself a makeover to stay relevant in the current times. The channel, owned by BAG Network and Media, got a new logo design and tagline of ‘Think First’ earlier this month. Talking...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/Jeet.jpg?itok=BcmfVVar
Jeet storms the market with big debut week viewership

MUMBAI: After entertaining the Indian audience for more than 20 years with world-class documentaries on food, science and survival, Discovery Communications India (DCIN) has entered the Hindi general entertainment category (GEC) with a bang thanks to Discovery Jeet. The channel, which launched on...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/FTA_GEC_0.jpg?itok=3UXOqCYk
FTA GECs bring in revenue despite low ad rates

MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free to air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Pro_Wrestling.jpg?itok=ZIguV2M0
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/banok.jpg?itok=BJ4ELatq
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories