Television

Guest Column: Online poker the next big wave in digital

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/24/poker2_0.jpg?itok=UusMAQIl

With poker?s popularity having touched heights in the US, the UK, China, and other European nations, the card game online has also begun to gain immense traction in India. People in India have begun to recognise poker as a skilled-based game. This is one of the major reasons why a large number of players are opting for poker online in comparison to other available options. As per a Economic Times report, the online poker industry today is estimated at $120 million and the figure is only expected to grow in the coming years. The growing number of poker portals online is also indicative of the fact that the industry in India is swiftly expanding. The country is touted to be the next big market for online poker games.

The Origin

India has a long history of popularity of card games, many influenced by the English, given the country?s colonial past. Several classic British card games such as gin and bridge amongst others was a preferred choice by the masses. One poker variant, not too different from the British game - the three-card brag, dubbed as ?Teenpatti? began to garner immense interest in India, almost a decade ago. The preference for the game snowballed into popularity for poker. With the advent of digitalisation around the same time, Indian based digital companies wanted to tap in on the popularity that poker had amongst the masses. As a result, many digital companies began to look at creating strong platforms and interesting formats to cater the demands of a digital-first consumer.

The Present

Statistics published by MECN (Media Entertainment Consulting Network) depict that Asia, and primarily India, takes the title of being the largest and fastest-growing online gambling market across the globe. The recognition of the card game online is supplemented by affordable smartphones and data plans, growing broadband penetration and other factors that further promote easy access to potential poker players in the country. With more and more people recognising poker as a skill-based game, many are opting for this card game and this has snowballed into even more recognition for the game.

The Revenue

The online poker industry is continually working towards creating more awareness amongst masses about the skills that the game sharpens and that it also requires a certain level of skill to begin with. It is estimated that about a million players in the country today play real money poker frequently. It expected that with more digital players entering the space, the online poker industry will receive a further boost and surpass the estimated $110 to 120 million mark of 2016. It also appears the government is recognising the volume of revenue generated by the online poker industry. This has been witnessed by the Karnataka government?s recent decision to consider creation of floating casinos.  

Along with the logistics in place and the digital poker industry prepared to onboard a large number of players, the online card game is expected to grab even a larger share in the Indian online gaming industry. The digital poker industry is positive about record-breaking growth and revenue in the years to come.

public://Amin-Rozani_4.jpg

The author is the managing director and co-founder of The Spartan Poker. The views expressed here are his own and Indiantelevision.com may not subscribe to them.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Campaign.jpg?itok=b6QE0eTQ
Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Sun_TV_800.jpg?itok=LjfNJsqT
Sun TV leads the Tamil market in BARC week 32

Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Zee_Anmol-800.jpg?itok=K8PpdkTD
Zee Anmol back on top of Hindi channels in across genres

After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/star.jpg?itok=VclldYU3
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala

As Kerala struggles with the devastation of massive floods, Star India, and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state #AllForKerala

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/debate.jpg?itok=jDHt_-OJ
BARC week 32: Republic TV regains top position in English News

After losing its top position in week 31 of BARC ratings Arnab Goswami’s Republic TV regained its top position in the English news genre in week 32. Times Now stepped down to second position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/zee.jpg?itok=earyuT-k
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/animal.jpg?itok=nTozo4Fd
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/flix.jpg?itok=WvSHeMmv
&flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/vollyball.jpg?itok=JNW_Dk9W
Sony India bets on Pro Volleyball League

Sony Pictures Networks (SPN) India has signed a multi-year deal with Baseline Ventures and Volleyball Federation of India (VFI), to broadcast the inaugural season of the Pro Volleyball League in February 2019.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories