Television

GroupM ESP lists top 10 trends for IPL season 8

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/04/06/group%20m%20es%20p%20logo_1.jpg?itok=z9OLcvuE

MUMBAI: Move over Cricket World Cup, welcome Indian Premier League (IPL) Season 8! 

With the home grown league becoming a global reputable property, GroupM ESP (Entertainment & Sports Partnerships), has predicted top trends in 2015.  

Commenting on the trends for this season, Group M ESP national director Vinit Karnik said that the sports entity has come a long way in how it addresses sponsorship sales and convergence of technology. “From selling tickets to selling an experience, IPL has come a long way. This further extends from the execution of sponsorships across major platforms — all the way to the idea/solution generation phase during the sales process,” he added.

Karnik also stated that in 2015 teams will continue investing in the in-stadia experience content delivery. With feeds available through internet, Sony’s regional channels, mobile applications etc the content is truly taking the center stage. “It makes sense because if fans aren’t in the stadium consuming content, they’re consuming it somewhere else — work/ home/ in a cafe… wherever,” he informs.

According to him there will be an amalgamation of technology integration and enhancement throughout the sport. The proliferation of video and statistical information backed by increased social exchange will define the popularity of teams.

Uniquely positioned at the intersection of media and marketing, GroupM ESP has made the following predictions: 

1) Smart talent acquisition by franchises increasing competitiveness with teams evenly matched.

2) Enhanced broadcast production quality with regional language feeds from the broadcaster MSM.

3) Fan Park idea will heighten interest and involvement in smaller cities and towns.

4) Digital platforms to create sustained and deep engagement with real time analytics.

5) Surround content to drive social conversations via social media platforms.

6) Technology to enhance spectator interactions and engagement inside stadium.

7) Realistic sponsorship pricing strategies resulting in repeat purchases and a stable sponsor ecosystem.

8) Apparel as an emerging and popular sponsor category among franchises.

9) Sponsor's increased dependence on crowd sourcing to create excitement around their brands .

10)  E-commerce brands will dominate ad spends on broadcast platform.

“In all aspects, IPL offers a consumer delight by integrating newest technologies and enhanced fan experience while building affinity with future generations of fans who have moved from passive viewers to engaged amplifiers. We also see a lot of new generation brands jump onto the IPL bandwagon, making it a high spend high visibility and now high engagement business,” concluded Karnik.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 103.6 million for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 236.8 million for the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/SonyLiv.jpg?itok=Jywzm6hT
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/gurjeev.jpg?itok=nTzETBBg
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/master-chef.jpg?itok=ds-D89hr
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/ipl.jpg?itok=rN4vcMFU
Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event - an unprecedented success

The VIVO IPL 2018 Retention event, broadcast for the first time in its 10-year history, had cricket lovers riveted across television sets and mobile devices and set social media abuzz with mentions and conversations that came close to rivalling those of full-fledged T20 India matches.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories