Television

Going global with the World Kabaddi League

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/20/Sukhbir_Singh_badal.jpg?itok=8Hlchwvy

MUMBAI: Business tycoon Anand Mahindra’s floating the Pro-Kabaddi League has piqued nation-wide interest in the home-grown game apart from spawning similar endeavours.

One such is the recently launched World Kabaddi League (WKL), a venture undertaken by WKL president Sukhbir Singh Badal, which also draws inspiration from four highly successful editions of the circle-style Kabaddi World Cup held in the state from 2010 to 2013 that saw participation from as many as 21 countries.

The inaugural event is slated for June at the Thyagaraj Stadium in New Delhi, with WKL president Sukhbir Singh Badal and WKL commissioner Pargat Singh expected to make a formal announcement. The event promises to be big on star presence and performances.

While seven countries including India, Pakistan, England, Belgium, USA, Canada and Australia will participate in the WKL itself. As of now, 10 teams that are neither state- nor country- specific have been confirmed, and players will be selected by ‘draw of lots’ for the maiden season. Next year onwards, the selection may be through public auction. The prize money for the opening season of the league is Rs 4 crore.

WKL CEO Raman Raheja says that WKL was launched for a variety of reasons, including building a dynamic and sustainable global sports league that would see Kabaddi become a professional sport, and engage fans and business associates with world class sports entertainment, experience and service. WKL hopes to take Kabaddi to the best of venues and provide patrons with great entertainment in a clean, secure and comfortable environment.

WKL has been modelled on the lines of a travelling sports property where all 10 teams will play each other in the same week, similar to the Formula One format. According to Raheja, the target audience is the sports viewing audience which constitutes barely three per cent of total viewership, with cricket lovers forming the majority.

“Our focus in the first season will be to grow the Kabaddi following in various pockets of HSM. The league marketing and communication will be broad based and this will target sports fans. My belief is people will watch as long as there is an excitement to the game and there are enough people here and elsewhere who are tired of watching the same sports over and over again. That audience is mine and I will play it to the field,” said Raheja.

With an exciting league in place, an important marketing strategy seems to be in place too. WKL officials said they were very much excited at the prospect of having top Bollywood personalities, pop artists, international investors, corporate giants and celebrated NRIs as possible franchise owners.

Furthermore, a 360-degree marketing plan deploying conventional and new media will be rolled out to market the league and make it one of the best marketed sports properties to come out of India. The short-term objective is to launch the WKL brand and create top-of-the-mind awareness about it, using the digital medium. The long-term objective is to engage top sports broadcasters in each of the host markets and engage top distribution feed across the world.

WKL officials said they are in touch with Sony Six for India and Geo TV for Pakistan as official broadcasters for the league. While ARY Network is the broadcaster for Dubai and the UAE. Efforts are on to rope in broadcasters from other countries as well.  

WKL will have four associate sponsors and a title sponsor and each of these would conduct program activations across all geographies to ensure they capture the audience’s mind space. The revenue model for WKL is simple, involving minimum guarantee of central revenue share from broadcast and sponsorship sales. Local revenue from sponsorships, merchandising and licensing will be considered. Revenue from ticket sales and concessionaires will also start, although price points of tickets for domestic matches will be well within the reach of an average tier II Kabaddi fan. Corporate boxes will be available for sale to sponsors/guests and will be direct revenue for franchises with 100 per cent share of collection.

Franchisees will additionally gain revenue from the box office collection for matches held on international weekends.

Will having two Kabbadi leagues really give a boost to the sport? Said Zenith Optimedia managing director Naveen Khemka, “A dying sport like Kabaddi needed an uplift. Having two leagues will be good for the game both nationally and internationally. A strong financial backing from corporate and government encouragement was needed.” But when asked if the leagues will be a clash of interest, he said, “In the long run I see only one league sustaining. There will not be two Kabbadi leagues.”



While the Pro-Kabaddi League will ensure that the sport is promoted across the country, the WKL plans to take the game a notch higher and onto a global platform.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/FIFA-Story.jpg?itok=-v_bg075
U-20 & U-17 FIFA '19 bidding for host launched, Sony to telecast U-17 in seven countries

Broadcasters, OTT/VoD platforms and digital companies are looking forward to entertaining and engaging viewers by providing the best adrenalin. Sports lately is the genre which is in vogue. Leading broadcast and streaming companies are seeking out avenues and sporting event opportunities to keep...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Brooks_Meek-Anthony_Moore.jpg?itok=5ynTynEr
India among prospects to train at NBA Academy

MUMBAI: The National Basketball Association (NBA) and Basketball Australia (BA) has announced the official opening of The NBA Global Academy, an elite basketball training center at BA’s Centre of Excellence at the Australian Institute of Sport in Canberra. The NBA Global Academy will serve as the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Prannoy_Roy-Radhika_Roy.jpg?itok=U3wkYBz0
NDTV resolutions confirm re-appointment of Roys & sale of subsidiaries

MUMBAI: NDTV, in a communique to the secretary, BSE Limited, and assistant VP, Listing Department, National Stock Exchange of India, signed by the company secretary Navneet Raghuvanshi, confirmed that four special resolutions as mentioned in the Postal Ballot Notice dated 11 May, 2017, have been...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Carlos-Amoros.jpg?itok=nKVSW3ay
Tripleplay to provide Atlético de Madrid stadium tech solution

MUMBAI: Tripleplay, a leader in the development of Digital Signage, IPTV and Video Streaming Solutions, has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000 capacity, Wanda Metropolitano Stadium in Madrid this July.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ntony_0.jpg?itok=s8hztsgm
Roy C. Anthony joins Ventuz Technology as VP - creative development & ops

Roy C. Anthony, a leading figure in the digital creative world, has joined Ventuz Technology AG. For over 20 years, Roy has been a force of innovation in fields ranging from VR, film, event and staging environments. Pushing boundaries in large scale interactive immersive display technologies, he...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/zee.jpg?itok=em5ZBwe8
Zee Cafe targets 20-40-yr-olds with BBC First drama

MUMBAI: Zee’s English entertainment channel Zee Café has partnered with BBC Worldwide to bring award-winning premium British drama to its audience. Starting from 26 June, the channel will host BBC First content block with 11 new shows set to air every weeknight at 10pm time slot. The channel has an...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Dhimant%20Parekh.jpg?itok=7Qv1DKpo
HistoryTV18: #BossWomen to tell stories of Indian women

NEW DELHI: #BossWomen, a weekly video series showcasing the stories of extraordinary Indian women, has commenced telecast on HistoryTV18. The programme is part of a first-of-its-kind digital collaboration with disruptive tech-media platfvorm The Better India. The first episode is on with the story...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/DD-800x800.jpg?itok=mThViP0X
Doordarshan: Soaps & travelogues make Arun Prabha shortlist, presentations early July

NEW DELHI: The producers of the 390 proposals in nine genres which have been shortlisted for soon-to-be-launched DD Aruna Prabha for the northeast have been asked to make their presentations in DD Headquarters in Delhi from 6 to 10 July. All the shortlisted productions are in the commissioned...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Virat-Kohli-800x800.jpg?itok=8Zi6rB7w
UCWeb: Cricket viewership soars 230%, Lucknow, Pune, Bhopal, Delhi & Mumbai see max traction

NEW DELHI: Consumption of Cricket-related content exceeded 0.75 billion on UCWeb Platforms - UC News and UC Browser, for the latest edition of IPL 2017 and the recently-concluded ICC Champions Trophy 2017. According to a data report titled Insights into India’s Cricket Frenzy released by Alibaba...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories