FIFA World Cup draws female fans to Sony Aath

MUMBAI: The 2014 FIFA World Cup has gripped the nation, and if one thought it was only a man’s game, the TAM TV ratings for FIFA World Cup on Sony Aath will prove them wrong.


As per the week 26 of TAM TV ratings, Sony Aath from the Multi Screen Media stable has seen a rise in the female viewership in the 15 plus age group. The channel saw a four per cent hike, from the 146 TVTs that ESPN Star Sports (the then official broadcaster of FIFA) received during the FIFA World Cup 2010 telecast to 152 TVTs it has got in the current season.   


In the first week of the telecast of FIFA World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath’s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the CS 4+ years group.


In the West Bengal market, while Sony Six recorded a reach of 3,056,000, Sony Aath’s reach was 3,043,000. In the second week of FIFA World Cup, Sony Aath’s reach increased to 5,589,000 in the West Bengal market. Within Kolkata, the reach of Sony Aath was 2,561,000 for the first week while in the second week it rose to 4,427,000.


Amongst male in CS 15+ age group, Sony Aath recorded 173 TVTs in the West Bengal market in week one, which dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category was 613 TVTs in the first week, which saw a huge drop in the second week, as it recorded 453 TVTs.


As of the current ratings, Sony Six (all India) has recorded 483 TVTs and Sony Aath has garnered 161 TVTs, combined the two have scored 644 TVTs.  


Telecasting most of the matches at prime time has definitely paid off since the Germany versus Portugal match on 16 June telecasted at 9:30 pm

received 1,514 TVTs on Sony Six and 393 TVT’s on Sony Aath. Combined the two have garnered 1,907 TVTs. This is the highest rated match so far.

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