Television

FIFA World Cup: Sony Six & Sony Aath TVT & reach report

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/08/fifa.jpg?itok=03PSnf3o

MUMBAI: As the final  of the 2014 FIFA World Cup draws closer, fans across the world are waiting with bated breath along with the official broadcaster of the game: Sony Six as to which team will lift the much coveted trophy. Even in India, the tournament has been gathering a lot of buzz in the media and on social media.

It seems to be doing well in terms of TV viewership as well as football fans get red-eyed late into the night watching their favourites play. In the first week of the telecast of the World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath?s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the C&S 4 plus years group. In the same week, while Six recorded a reach of 3,056,000 in the West Bengal market, Sony Aath?s reach was 3,043,000.



 

The second week proved to be even more fruitful for the channels with Sony Aath?s reach soaring to 5,589,000 in the West Bengal market. Within Kolkata, the reach of the Bengali channel was 2,561,000 for the first week while in the second week it rose to 4,427,000.

 



What is interesting to see is, while the channels reach increased in the first two weeks of the World Cup, TVTs  have a different story to tell. So, amongst males in the C&S 15 plus age group, while Sony Aath recorded 173 TVTs in the West Bengal market in week one, it dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category were 613 TVTs in the first week, which saw a huge drop in the second week to  453 TVTs.



GroupM ESP national director Vinit Karnik says the drop in TVTs as the tournament progresses is no cause for concern as it has more to do with the number of matches per week decreasing as it enters the knock out phase and the various national teams start getting eliminated.   ?The drop has nothing to do with fans and their interest in the game,? he says.

There is other  good news as well. As per week 26 of TAM TV ratings, Sony Aath has seen a rise in female viewership in the 15 plus age group for the World Cup in West Bengal. The channel recorded an average of  152 TVTs for the telecast of the matches 1-27. That is a four per cent increase over the 146 TVTs that  ESPN Star Sports (the then official broadcaster)  managed during the telecast of the 2010 World Cup.

Karnik adds, ?As compared to the male viewership, this growth among female viewers can be attributed to  young girls who are mainly herd followers of the game. They follow the game out of fan following (of players) or because of common peer interest?

On the whole, Sony Six (all India)  and Sony Aath recorded 483 TVTs and 161 TVTs (combined  total:  644 TVTs) for matches 1-27.  

 

Telecasting most of the matches at prime time has definitely paid off, it appears. Especially if one looks at the numbers that the Germany vs Portugal match on 16 June (telecast time 9:30 pm) racked up: 1,514 TVTs on Sony Six and 393 TVTs on Sony Aath. Combined the two channels garnered 1,907 TVTs for the match, making it the highest rated one so far.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Campaign.jpg?itok=b6QE0eTQ
Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Sun_TV_800.jpg?itok=LjfNJsqT
Sun TV leads the Tamil market in BARC week 32

Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Zee_Anmol-800.jpg?itok=K8PpdkTD
Zee Anmol back on top of Hindi channels in across genres

After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/star.jpg?itok=VclldYU3
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala

As Kerala struggles with the devastation of massive floods, Star India, and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state #AllForKerala

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/debate.jpg?itok=jDHt_-OJ
BARC week 32: Republic TV regains top position in English News

After losing its top position in week 31 of BARC ratings Arnab Goswami’s Republic TV regained its top position in the English news genre in week 32. Times Now stepped down to second position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/zee.jpg?itok=earyuT-k
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/animal.jpg?itok=nTozo4Fd
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/flix.jpg?itok=WvSHeMmv
&flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/vollyball.jpg?itok=JNW_Dk9W
Sony India bets on Pro Volleyball League

Sony Pictures Networks (SPN) India has signed a multi-year deal with Baseline Ventures and Volleyball Federation of India (VFI), to broadcast the inaugural season of the Pro Volleyball League in February 2019.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories