Television

Expanding its regional presence, Star Sports launches a dedicated Bengali channel: SS1 Bangla

Our Sport, Our Language, Our Channel

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/05/star-sports.jpg?itok=jkUSNW49

MUMBAI: Star Sports - India’s leading sports broadcaster, today announced the launch of Star Sports1 Bangla, a dedicated sports channel for sports fanatics in their very own language; Bengali. The channel launch is in-line with Star Sports’ commitment to foster a multi-sports culture in the country while bringing fans closer to the sporting ecosystem.

A first-of-its-kind regional sports channel, Star Sports1 Bangla will bring fans across West Bengal closer to their favorite sports and heroes. The channel has a rich calendar of sports – starting with the VIVO IPL 2019, moving into the most anticipated event of the year ICC Cricket World Cup, VIVO Pro Kabaddi Season 7 and the Hero ISL. The channel would provide curated Bengali content localized to various franchise like Kolkata Knight Riders, Bengal Warriors, ATK, East Bengal and Mohun Bagan.

A Star India spokesperson said, “West Bengal is a unique market with high affinity to language content and very distinctive viewing habits. Nuances of the game and local flavour add to a fan’s viewing experience and builds a local affinity for sports in the region. With the VIVO IPL, followed by the ICC World Cup this year – it is indeed a ‘Summer of Cricket’ on Star Sports, and with Star Sports 1 Bangla, we have taken one more step towards treating fans to a customised and acquainted exposure”.

Indulging viewers from the onset, the channel delivered a gusto experience with ‘Ebar Khelbe Bangla’ hosted by Kolkata’s very own Boria Majumdar. This panel discussion encompassed sporting stalwarts from the region discussing sports and the need of regional sports channels in the country. During the discussion the panellists unanimously agreed that the launch of a dedicated Bangla sports channel will bring back the love for sport among youth in the region.

Speaking about the launch of a dedicated Bangla channel, the acclaimed panellists expressed their views on regional sporting channels in the country.

Sourav Ganguly, former Indian cricketer and captain of the Indian National team and President of the Cricket Association of Bengal, said, “It was a beautiful day today and a great experience shooting for Star Sports Bangla. Sports is a part of every Bengali’s life and launching a dedicated Bengali sports channel is a great initiative. This platform will help sports reach out to people in faraway places and people, who don’t understand English or Hindi. With this initiative, Star Sports will be able to reach every nook and corner of the West Bengal market and dish out sport stars.”

Jhulan Goswami, all round cricketer and former captain of Indian National Women's cricket team, said, “The launch of a dedicated Bengali sports channel in my opinion is going to be good fun. A few months back I watched the Star Sports Tamil dedicated sports channel, so I saw couple of cricket matches on the channel and I found it very interesting, As a viewer if you see sports in your own language and televised, it looks very interesting, of course when I watched Star Sports Tamil, I did not understand the language, but I did understand the emotional connect that viewers may have.”

Mehuli Ghosh, National Level Shooting Athlete, said, “A dedicated sports channel is a very good idea for Bengali speaking audiences in the region because many of the people have Bengali as their first language and English and Hindi is not spoken too much here especially in the hinterlands, so I think everyone will enjoy sports with this new offering from Star Sports. It will make Bengali speaking audiences proud. My advice to the youngsters in the region is to please watch sports and follow sports especially since there is a dedicated channel to cover sports in Bengali.”

Pronay Halder, Indian Footballer, said, “Star Sports Bangla is a great initiative, as it offers audiences sporting entertainment in their own mother tongue. I would urge every youngster to watch this sports channel and support it, tune-in to not only watch football, but cricket, hockey and other sports as well.”

Joydeep Karmarkar, Shooter, said, “Till date, all we have had to watch in a Bengali sports channel, are short sports bulletin, or sports news clubbed with the main news. For the first time, we will have a dedicated sports channel where sports will be aired 24*7 in your mother tongue with is great. With Star Sports Bangla, sports will now, not only reach people in Kolkata but also across West Bengal, to every household. For me personally this shoot was a great experience, the coming together of ex-players and upcoming players was indeed great, I got to learn and imbibe so much from them. This initiative for me feels like a mission to bring sports into the lives of the youngsters and with the support of Star Sports Bangla, it looks good.

Fans can catch all the action LIVE on Star Sports 1 Bangla, the Star Sports Network and Hotstar.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/cricket.jpg?itok=vWpbjm7g
India News curates special programming for IPL 2019

As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of Jhamajham Cricket, the special cricket show...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/newsx.jpg?itok=4AuZafA3
NewsX Special Shows on 23rd & 24th March

This weekend on NewsX - No Holds Barred, there will be two different episodes on Saturday & Sunday.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/suntv.jpg?itok=lyvk3caT
Sun TV Network rejigs top level management

Sun TV Network has been witnessing a top-level rejig, according to reports. R Mahesh Kumar, who currently serves as president, has been elevated as MD of the company, following the resignation of the network’s MD and CEO K Vijaykumar which is effective 31 March 2019.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/ipl.jpg?itok=IjULG8EO
Pakistan bans IPL telecast

The 12th edition of the Indian Premier League (IPL) that is slated to commence from today, 23 March 2019, will not be telecast in Pakistan, confirmed the country’s Minister of Information and Broadcasting (MIB) Fawad Ahmed Chaudhry.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/flix.jpg?itok=fXl6Z3FF
Watch the hair-raising sequel ‘Insidious: The Last Key’ this Saturday only on &flix!

What happens when the horrors of your past come back to haunt you? #LeapForth into the world of fear as &flix, the destination for the biggest Hollywood hits, is all set to air ‘Insidious: The Last Key’.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/chennai.jpg?itok=4gQFhf7q
IPL comes to Snapchat

Snapchat has teamed up with Mumbai Indians, Rajasthan Royals, Chennai Super Kings and Kolkata Knight Riders this IPL season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/mat-goe.jpg?itok=phhDu3lH
National Geographic Expeditions to offer enriching immersive travel experiences to Indian Travellers

As Indian travellers look for rich travel experiences in a burgeoning luxury travel industry, National Geographic Expeditions launches in India.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/walt.jpg?itok=d834AJ3p
Disney formally closes deal with Fox, massive layoffs expected

Walt Disney Co (Disney) has finally closed the deal with on its $71 billion acquisition of 21st Century Fox (Fox). In recent months, the acquisition received final approval from antitrust regulators across the globe.

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/chrom.jpg?itok=CC3YraGv
Music genre most benefitted in Chrome DM week 11

Music genre has grown 3.93 per cent with the highest opportunity to see (OTS) in week 11 of Chrome Data Analytics and Media.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories