MUMBAI: Building up to the start of the new football season, Singapore viewers will now have more options than ever to get their football fix with the launch of Eleven Sports Network channels on Singtel TV.

In addition to launching three localised high-definition channels, Eleven Sports Network has also reached an agreement with sports media rights agency MP & Silva regarding the award of certain media rights. This means viewers in Singapore can expect up to 2,000 hours of live programming annually.

Fielding some of Singapore’s most beloved global sports on the small-screen including football, tennis, and badminton, Eleven Sports Network will be available on three of Singtel TV’s channels – Eleven on channel 109; Eleven Sports on channel 110; and a foldable channel, Eleven Plus, on channel 111. All the channels will also be available on Singtel TV GO, to be enjoyed on multiple screens anytime, anywhere.

“We are thrilled to partner with Singtel. They have a large share of the market here in Singapore and we’re excited at the prospect of delivering our exclusive content to their fans. We know Singtel can help us achieve our mission to become the number one destination for Singapore football and sports fans,” said Eleven Sports Network group managing director Danny Menken.

Eleven (109) is dedicated exclusively to ‘the beautiful game’ and will feature an exciting line-up of international football supplements which includes the likes of Italy’s Serie A TIM, the Scottish, Portuguese and Brazilian leagues, the Copa Libertadores and fan-favourites such as the FA Cup and Capital One Cup, as well as club channels of Arsenal and Liverpool. Fans of clubs in the lower reaches will be able to follow the progress of their favourite clubs in the SkyBet Championship on the new network as well.

Eleven Sports (110) on the other hand, will be home to all other premium global sports such as tennis, badminton, basketball, cycling and more. The third channel, Eleven Plus will serve as a platform for simulcast of matches.

Having made their on-air debut last weekend with the “live” broadcast of the pre-season Emirates Cup 2015, Eleven Sports Network continues to bring welcome relief for football-deprived fans with the broadcast of the highly anticipated FA Community Shield. The traditional curtain raiser to the Barclays Premier League season this weekend is available exclusively on Eleven (109).

Viewers will also be able to enjoy Eleven Sports Networks’ first pre-match show produced from their state-of-the-art studio facilities located at Infinite Studios in the lead-up to the FA Community Shield match between FA Cup holders Arsenal and BPL title holders Chelsea.

Helmed by sports presenter Richard Lenton, the pre-match show this weekend will also feature guest pundit and former French international Emmanuel Petit. Having turned out for both Arsenal and Chelsea during his illustrious career, Petit would be able to provide unique insights and analysis of both camps prior to the big kick-off at Wembley Stadium.

The detailed pre-match analysis will become a regular feature of the dynamic programming that fans can expect from Eleven Sports Network, which aims to become a one-stop destination for football fans, with the most comprehensive coverage of the world’s major football leagues and cup competitions, along with unparalleled viewing experience.

The network is also launching in Belgium, Poland and Malaysia by the start of the football season. The network aims to expand its presence to other countries eventually and has dynamic plans for sports fans globally.

“We have witnessed growth in many interesting sporting properties around the world as well as in audience interest in recent years. However, some of these properties may not be as easily accessible to audiences in certain territories and this is where Eleven Sports Network hopes to bridge the gap. We will continually add content to our line-up and also produce specific localised content for sports fans which we hope will allow us to achieve our objective of becoming the premier broadcasters of premium football and international sports in each of our select markets,” explains Menken.