Television

Domestic cricket league gets a push

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/27/prasana.jpg?itok=W0JwHVoR

MUMBAI: State level Karnataka Premier League (KPL), a Twenty20 series, has got a shot in its arm. And here’s how: national level sports broadcaster Sony Six for the first time has decided to telecast 24 matches of the league’s third season beginning from 28 August to 12 September 2014.

While different states have experimented with such cricket leagues and failed due to it being telecast on regional channels, Karnataka State Cricket Association (KSCA) showed keenness to revive it by getting onboard a national sports broadcaster. Says Sony Six business head Prasana Krishnan, “We are working closely with the state cricket board. There is a robust growth of different sports in India and the market is changing.”

Elaborating on the key ingredients being used to revive the format this year, Krishnan adds, “The league has better sponsorship support, a national level sports broadcaster, a celebrity team captained by popular Kannada actor Sudip and participation from international cricketers like Manish Pandey and Robin Utthappa.”

The broadcast of KPL will clash with the ongoing World Kabaddi League, of which Sony Six is the official broadcast partner. While one would think one sport may hamper the viewership of the other, for Krishnan the audience base for each of the two sports is different.

“The WKL matches take place on weekends and therefore there will not be any clash,” he informs. He further says that in case of two matches being played on a single day it will be telecast at 1pm and 5pm, while in case there is a single match, it will be telecasted at 5 pm.

The previous seasons of KPL were telecast on cable news channel Udaya News. Sony Six, for the third season, is working closely with KSCA to get sponsors. While Karbonn Mobiles has been got onboard as title sponsors for the 2014 edition, four other local brands have been roped in as sponsors. Vijay Karnataka is the print partner and the marketing activity will be centered around Karnataka.

This Twenty20 cricket league has been modeled along the lines of the Indian Premier League (IPL). Born in August 2009, the league includes six franchisee teams besides a single celebrity team representing cities in Karnataka. The six franchisee city teams are Belagavi Panthers, Bellary Tuskers, Bijapur Bulls, Hubli Tigers, Mangalore United and Mysore Warriors.

According to a media planner, any league should be given a period of at least three years for it to pick up both in terms of fans and sponsorship interest. “It is only after that one should give their verdict on whether the league is successful or no,” adds the media planner.

The auction for the 2014 edition of KPL was conducted on 7 August 2014. The total purse for each team for the auction was Rs 20 lakh. Of this, Mangalore United spent Rs 19.55 lakh on 17 players, Belagavi Panthers spent Rs 18.9 lakh on 18 players. Bijapur Bulls picked up 18 players for Rs 18.55 lakh, Mysore Warriors purchased 18 players for Rs 17.6 lakh, Hubli Tigers bought 18 players for Rs 16.15 lakh and Bellary Tuskers handpicked 18 players for Rs 12 lakh.

The auction also received some high bids for marquee players. Wicketkeeper and batsman Robin Uthappa was selected by Bellary Tuskers for Rs 5, 30,000. Bowler Abhimanyu Mithun went to Bijapur Bulls for Rs 5 lakh. Batsman Bharath Chipli went home happy with Rs 4 lakh from Belagavi Panthers.

Below is a further break up of other marquee players:

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
Star Plus & Sony Pal continue to dominate GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/SWAMI.jpg?itok=RVOfsNYz
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/raghav-bahl%20%281%29.jpg?itok=5kSEgS_c
Raghav Bahl favours 'reverse mentoring' in media, awaits licence to start channel

Senior media professional Raghav Bahl believes senior editors need to encourage the thoughts of young journalists as "their perspective towards news is different and connected to the new-age digital readers."

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sidhu%20and%20Prasana%20Krishnan.jpg?itok=Fa3HzH4E
IPL: Sony will have Telugu, Tamil & Bengali feeds, non-committal on Sidhu

MUMBAI: Sony Pictures Networks India is planning to inject adrenaline into the 10th season of the annual cricket fever beginning 5 April. Having over 361 million viewers glued to the screens during the last season, Sony network will continue to have Telugu feed for this year’s edition as well. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/greenhouse-key_0.jpg?itok=_tVCfSqC
Keshet & Ananey bring teen & kids series to India

NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens', tweens’ and kids’ series to the global market in KI’s first foray into the genre.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories