Television

Domestic cricket league gets a push

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/27/prasana.jpg?itok=W0JwHVoR

MUMBAI: State level Karnataka Premier League (KPL), a Twenty20 series, has got a shot in its arm. And here’s how: national level sports broadcaster Sony Six for the first time has decided to telecast 24 matches of the league’s third season beginning from 28 August to 12 September 2014.

While different states have experimented with such cricket leagues and failed due to it being telecast on regional channels, Karnataka State Cricket Association (KSCA) showed keenness to revive it by getting onboard a national sports broadcaster. Says Sony Six business head Prasana Krishnan, “We are working closely with the state cricket board. There is a robust growth of different sports in India and the market is changing.”

Elaborating on the key ingredients being used to revive the format this year, Krishnan adds, “The league has better sponsorship support, a national level sports broadcaster, a celebrity team captained by popular Kannada actor Sudip and participation from international cricketers like Manish Pandey and Robin Utthappa.”

The broadcast of KPL will clash with the ongoing World Kabaddi League, of which Sony Six is the official broadcast partner. While one would think one sport may hamper the viewership of the other, for Krishnan the audience base for each of the two sports is different.

“The WKL matches take place on weekends and therefore there will not be any clash,” he informs. He further says that in case of two matches being played on a single day it will be telecast at 1pm and 5pm, while in case there is a single match, it will be telecasted at 5 pm.

The previous seasons of KPL were telecast on cable news channel Udaya News. Sony Six, for the third season, is working closely with KSCA to get sponsors. While Karbonn Mobiles has been got onboard as title sponsors for the 2014 edition, four other local brands have been roped in as sponsors. Vijay Karnataka is the print partner and the marketing activity will be centered around Karnataka.

This Twenty20 cricket league has been modeled along the lines of the Indian Premier League (IPL). Born in August 2009, the league includes six franchisee teams besides a single celebrity team representing cities in Karnataka. The six franchisee city teams are Belagavi Panthers, Bellary Tuskers, Bijapur Bulls, Hubli Tigers, Mangalore United and Mysore Warriors.

According to a media planner, any league should be given a period of at least three years for it to pick up both in terms of fans and sponsorship interest. “It is only after that one should give their verdict on whether the league is successful or no,” adds the media planner.

The auction for the 2014 edition of KPL was conducted on 7 August 2014. The total purse for each team for the auction was Rs 20 lakh. Of this, Mangalore United spent Rs 19.55 lakh on 17 players, Belagavi Panthers spent Rs 18.9 lakh on 18 players. Bijapur Bulls picked up 18 players for Rs 18.55 lakh, Mysore Warriors purchased 18 players for Rs 17.6 lakh, Hubli Tigers bought 18 players for Rs 16.15 lakh and Bellary Tuskers handpicked 18 players for Rs 12 lakh.

The auction also received some high bids for marquee players. Wicketkeeper and batsman Robin Uthappa was selected by Bellary Tuskers for Rs 5, 30,000. Bowler Abhimanyu Mithun went to Bijapur Bulls for Rs 5 lakh. Batsman Bharath Chipli went home happy with Rs 4 lakh from Belagavi Panthers.

Below is a further break up of other marquee players:

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/inside%20%281%29.jpg?itok=k6O4gL4H
Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

In the Hindi GEC genre this week, Star Plus has reclaimed its top slot and Zee Anmol has retained its leadership in two markets -- Hindi GEC (rural plus urban) and Hindi GEC - rural, according to BARC India all-India week 32 data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/pkl.jpg?itok=o_f2tEkX
PKL rural telecast exceptionally propels Star Sports First to top

Star Sports First, primarily on the strength of PKL viewership in urban as well as rural areas, has again retained its lead with almost double the ratings as compared to BARC week 32's second position-holder.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/viwer.jpg?itok=sSGbkCn6
Times Now narrows gap with Republic TV, again

Over the last few weeks, a see-saw ratings battle is on between the two of the leading Indian English news channels - the Arnab Goswami-led Republic TV that has held a pole position for over a quarter of a year since its launch, and its nearest competitor and the ratings king it dethroned - Times...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/ss_0.jpg?itok=BLplwPWV
English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

Times rebranding gamble seems to have paid off. Three weeks after Movies Now 2 was rechristened as MNX, it topped the weekly viewership chart of BARC India's latest all-India data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/love-aur-dhokha.jpg?itok=HtkxcIii
ABP News' 'Love aur Dhokha' revisits 6 untimely deaths

The film and television industry, while well known and envied for its glamour and lifestyle, has also had its fair share of tragedies over the years. Tragedies which took away some of the brightest and most promising stars of the industry and left behind a plethora of questions about what happened...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Brett_Hogg.jpg?itok=kxEwzszH
Sony moves ahead with own distributors in four SE Asian countries post Spider-Man's success

MUMBAI: Sony Pictures Entertainment is reportedly planning to launch distributors of its own in four countries after terminating a longstanding theatrical-releasing joint venture with Disney in Southeast Asia. Sony has plans to launch Sony Pictures Releasing units in Singapore, Thailand, and...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Under_Pressure.jpg?itok=ktiPA_qp
Globo's 'Under Pressure’ to air at Toronto Festival

MUMBAI: The Globo series ‘Under Pressure’ will make its international debut during the 42nd edition of the Toronto International Film Festival – a renowned film festival held between September 7 and 17 in Toronto, Canada. The first two episodes will be aired at the third edition of Primetime –...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Untitled-1.jpg?itok=gINbzA77
Guest Column: 3 drivers lending power to create impact in Indian TV industry

The Indian Media & Entertainment industry is categorised across nine segments of which Television by far is the largest and is expected to be the largest in the next couple of years. India is the second largest Television market in the world characterised by rising number of subscribers.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Shashi_Shekhar.jpg?itok=jsoV7C8g
Doordarshan has to upgrade but remain rooted, says Prasar CEO

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has stressed the need to look at Doordarshan as a brand which is relevant and appeals to all age-groups. He said it should become a ‘mass brand that becomes an integral part’ of the life of every Indian.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories