Television

Dentsu bags Olympic Games broadcast rights for 22 Asian countries

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MUMBAI: The International Olympic Committee has awarded Dentsu with the broadcast rights for the XXIII Olympic Winter Games (2018); the Games of the XXXII Olympiad (2020); the XXIV Olympic Winter Games (2022); and the Games of the XXXIII Olympiad (2024). 

The agency will hold the broadcasting rights in 22 countries and territories across Asia namely Afghanistan, Brunei, Cambodia, Chinese Taipei (Taiwan), East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam.

Dentsu has acquired exclusive Olympic Games broadcast rights on all media platforms, including television, radio and the Internet.

These broadcast rights are in addition to those that Dentsu was awarded in 2013 for the XXII Olympic Winter Games (2014) in Sochi, Russia and the Games of the XXXI Olympiad (2016) in Rio de Janeiro, Brazil in the above-mentioned 22 countries and territories.





The broadcast rights for all the Youth Olympic Games to be held until 2024 have also been awarded to the company.

While the XXIII Olympic Winter Games (2018) will be in PyeongChang, the Games of the XXXII Olympiad (2020) will be held in Tokyo. The locations of the XXIV Olympic Winter Games (2022) and the Games of the XXXIII Olympiad (2024) are yet to be decided.

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