NEW DELHI: The World University Games - Gwangju Summer Universiade – in South Korea are being covered live and extensively by the country’s only free-to-air sports channel, DD Sports.
DD Sports will cover the Games, held every second year, for more than 180 hours of coverage starting from 3 - 14 July.
The event is a multi-sport event with international participation from University students, is the largest sporting event after the Olympics.
The telecast will commence at 6 am and will continue till 9:30 pm, which will include live action from ground zero, commentary from the scene of action and analyses and discussion on the game by panel of experts. The channel’s social media team will complement the coverage of the games with latest updates on Twitter, Facebook and analysis by experts in the blog space.
The Gwangju Summer Universiade will see the participation of more than 25,000 athletes from leading 170 universities of the world. Importantly, 48 per cent of Olympic medalists are also Universiade medalists and its records in most sports, including track and field and swimming, surpass those of the Asian Games. In most countries, university athletes are nurtured as the next-generation leaders in sports.
Speaking to Indiantelevision.com, DD Sports deputy director Rafeeq Masoodi said that though sportspersons earned their laurels in the biggest sporting platforms like the Olympics and Asian Games, they took their first decisive steps in this direction at the School, University and the National games.
He said DD Sports had in the recent months initiated the process of enrichment of its content to present holistic coverage of global sports for the sports lovers of the country. The channel had lined up exciting and meaningful sporting action in the coming months.
After the Asian Racing Championship, the World University Games is the second major big-ticket event lined up for its viewers.
Many more national and international sporting properties are being lined up in the coming months. This ranges from National Sports Quiz show to the Tribal, Indigenous and innovative Games, for the genuine sports lovers spread all across the country.
