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Coca-Cola IPTL names FedEx as the official logistics partner

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MUMBAI: One of the world’s largest express transportation company FedEx, has announced its association with the Coca Cola International Premier Tennis League.  The league will be held at Manila, Singapore, New Delhi and Dubai from 28 November to 13 December 2014. 

FedEx services executive vice president marketing and communications Raj Subramaniam commented, “In the past, FedEx has successfully leveraged sports marketing to connect with customers. IPTL provides an additional platform to communicate with customers in addition to sharing the FedEx brand characteristics of speed and precision.”

The Coca-Cola IPTL presented by Qatar Airways is a professional team tennis competition founded by India’s Mahesh Bhupathi, featuring some of the best current and past champions and played across four countries in Asia. 

FedEx Express vice president EMEA customer service, MEIA marketing and  communications  Nathalie Amiel-Ferrault  said, “FedEx is pleased to share the passion and excitement of the team based professional tennis league and of having the best of the best in tennis playing in front of the public in the four key cities. We share many attributes with tennis as a sport and that’s what makes this association such a great fit.” 

The Coca-Cola IPTL will showcase iconic tennis players like Roger Federer, Andy Murray, and Novak Djokovic in these countries. The league is expected to reach over 125 countries and 300 million households internationally and will be broadcasted in the US, Brazil, Europe, South-East Asia, the Middle East and Sub-Saharan Africa. FedEx has a history of tennis sponsorships and currently sponsors Roland-Garros in France and the Association of Tennis Professionals (ATP) across 13 countries. 

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