Brands flock to Ten Sports for UEFA Champions League finale

MUMBAI: Even though football is not considered to be a revenue generating game for broadcasters due to its limited scope to append advertisements, Ten Sports has managed to attract as many as fifteen brands across categories for the finale of the UEFA Champions League.

The much-touted finale will be played between Spanish La Liga Champions Barcelona FC and Italian SerieA triumphant Juventus in Olympiastadion Stadium, Berlin on 6 June.

Brands like Micromax, Xolo, Amul, Vini Cosmetics, L'Oreal - Garnier Men, Adidas, TVS Motors, Parle Agro, Amity University, Nissan, Sharda University, Accenture, Park Avenue, Urban Ladder and TVS Tyres are already on board.

Ten Sports senior vice president and marketing head Prasenjit Basu informs that apart from these, many more brands have shown keen interestin associating with the final. “However, I doubt we can accommodate all of them with limited inventory left,” he says.

A media planner, who closely deals with the sports fraternity adds, “Football is not considered as a high revenue generating sport as there are not much room to showcase advertisements because of the continuous nature of the sport. However, in a match of such magnitude, the prime time begins 20 minutes before the match, which otherwise is always two minutes before kick off. And subsequently a huge number of brands get associated with the event to grab eyeballs.”

The UEFA Champions League final is one of the greatest matches in club football history and with the 2013 final drawing a record of 360 million television viewers globally, it comes as no surprise that multiple brands are vying for an ad spoton it even if it means paying a premium.

Given the high demand, Ten Sports is said to be charging as much as Rs2 - 2.75 lakh for a 10 second slot in the final. The premium rates are also owing to the sport’sgrowing viewership in India.

A media expert opines, “It’s a battle between defense and attack. Juventus will defend while Messi, Suarez and Neymar will try their level best to score for Barcelona, which makes the final a highly interesting one. So the ad rates going up is normal for such an event because everyone will try to buy a spot and grab eyeballs.”

Talking about the network’s special plans for the finale, Ten Sports CEO Rajesh Sethi says, “Ten Sports Network and Zee Network channels are being used extensively to promote the events along with digital platforms with a two pronged approach, which is content and activation led. This also includes activities like Play With The Pro -Taking the route of gamification ahead and collaborating with our panelist and an ardent gamer; Dubsmash videos; partnering with Twitter for ‘Periscope’ live mobile video broadcasting platform to take viewers at behind the scenes of the show before it goes on air; Social TVto exploit the twitter data in real time to showcase fan sentiments around the match and Missed Call Service, which allows the audience to receive our tweets in real time via SMS.”

Additionally, the channel has also created special programming where fans could get an opportunity to relive the glorious moments of the contestants from this season in ‘Road to Glory.’

In a recent deal with UEFA, Ten Sports acquired the broadcast rights of both Champions League and Europa League for a period of three years till 2018 for the Indian subcontinent, which includes India, Pakistan, Sri-Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan. The channel will broadcast these properties across all its platforms including premium HD offerings and live streaming of matches on

Backing the most vital game of the UEFA Champions League with extensive marketing and promotional activities, Ten Sportswill be rolling out its marquee activation - #MidnightFootballParty to capture fan frenzy related to the finale between Barcelona FC and Juventus.

Throwing light on the marketing plan, Basu says, “As the two European giants fight for the biggest crown in the continent, we will be deploying our marquee activation #MidnightFootballParty to capture on fan enthusiasm. Our prima objective is to co-create content with our fans and present it during the telecast of finals. The football fans will be treated to a lot of activities and viewers to refreshed content during the studio show.”

Latest Reads
&pictures invokes the feeling of Indian-ness by ‘Saluting the Heroes of India’ this Republic Day

Celebrate the Republic weekend on a high note as &pictures, Naye India Ka Blockbuster Movie Channel brings to its viewers three blockbuster movies on 26th and 27th January.

Television TV Channels GECs
ET NOW Unveils Mega Pre-Budget Line-Up

Setting the agenda for the interim budget, ET NOW, India's leading English business news channel from Times Network, has unveiled special programming in the run-up to Budget 2019.

Television TV Channels News Broadcasting
Discovery pays tribute to the Armed Forces with Republic Day special line-up

Discovery Channel, India’s leading destination for factual entertainment, will celebrate Republic Day with a special line-up of shows dedicated to Indian Armed Forces.

Television TV Channels Factual @ Discovery
Times Network international biz head Naveen Chandra moves on

Times Network’s international business head Naveen Chandra has stepped down and will be serving his last day on 28 February.

Television TV Channels People
This Republic Day, feel inspired and entertained by SPN’s English Cluster

As the nation embarks on a celebration of pride and valour on Republic Day, SPN’s English Cluster brings an entertainment parade of the finest shows and movies for its viewers.

Television TV Channels English Entertainment
DD India to reposition as English channel; digital platform to launch before elections

Even as all the private media houses are gearing up for the general election, public broadcasters Doordarshan and All India Radio (AIR) are not lagging in their attempts to make hay out of the most lucrative season for news channels.

Television TV Channels Terrestrial
USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

Today, as parents are constantly trying to find the right balance of screen time for young kids, entertainment along with interactive learning plays an imperative role.

Television TV Channels Kids
Axis Mutual Funds and The Womb take on Fake News in India!

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign

Television TV Channels News Broadcasting
Celebrate Republic Day with Motu Patlu’s 18th made-for-television movie - ‘Motu Patlu the Superheroes – Super Villains from Mars’

This Republic Day, Motu-Patlu will embark on a all-new adventure, fighting evil to protect the citizens of Furfurinagar and Modern city in their upcoming TV movie ‘Motu Patlu the Superheroes – Super Villains from Mars’ premiering on Sunday, 26th January at 12:30 pm only on Nickelodeon.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories