Be patient with RoIs; may own & transfer players: Bhaichung Bhutia advises corporates

MUMBAI: No footballer in India has had fanfare similar to Bhaichung Bhutia. The Sikkimese Sniper, as he’s known to the football world, changed the dynamics of the Indian game, went on to play for Bury FC, and has been one of the leading lights of Indian football.

In a free-wheeling chat with, the former Mohun Bagan and East Bengal striker said that the corporate sector needs to join hands for development at the grassroots level. He added that the companies must be little more patient for their returns on investment.

The former national captain also said the corporate sector could own players’ rights and had a transfer system similar to Europe, investing more into the game and earning more benefits. The founder of Bhaichung Bhutia Football School also added that sponsors were difficult to find in the Indian market and, thus, scouting for talent becomes tough. Excerpts:

ISL Season III has disappointed you in terms of less goals and defensive coaching techniques. Where do you think we’re lacking and why do you think such tactics are being supported even by the foreign coaches?

Because it’s a format in which coaches do not get much time to understand the players in the current format and give equal chances to them.

Coming on board of an expert or famous coach cannot automatically guarantee a victory because he’s not dealing with the players for a reasonable period of time.

Coaches such as Zico have also struggled and I think that’s why they have been on the defensive and tried to play safe. The number of goals (scored) came down and the number of Indian scorers came down (in the current season). The last season was very different from this season; there were a number of Indian stars, but, in this season, we’ve had only Vineeth in the second part and Kean Lewis a certain extent.

Bhaichung Bhutia has grown from being the Sikkimese Sniper to one of the most commendable brands in the Indian sporting market. You have been the ambassador of Nike, Adidas and various brands. How do you look to take the game forward with your credible image?

I think the biggest thing that I’m doing is working at the grassroots level. It’s very challenging because you’ve to work and do everything on your own. Finding grounds for the kids to practice is in itself a big challenge. Sponsors are difficult to find and then scouting for talent becomes tough.

Even after facing such challenges, I think the journey has been good and we’ve been able to produce capable players in different age-groups and we’re the biggest grassroots-level programme in India today. We’ve over 2000 kids and about 70-80 per cent licenced coaches associated with our programmes.

With around 60,000 spectators turning up for the finals, the support this season has been overwhelming, and witnessed good numbers throughout the ISL matches. How do you think I- league can have similar numbers?

Kerala has always been a football hub. A few years ago during the Nehru Cup that I played, we had over a million supporters throughout the tournament. It is great for Kerala and they’ve very passionate fans. I-League fans would have to connect with the fans and the audience and, without that, it would be very difficult to happen.

Where do you think the corporate sector needs to chip in to help Indian football grow and what can they learn from Bhaichung, the footballer?

I think the corporate sector just needs to come and support the game from the grassroots level. They look into the Return of Investment which I’m sure is very important. So, I think, they should start investing from the grassroots to the higher leagues, and wait a bit for returns to start coming in.

Indian players, more often than not, have played fringe roles in the ISL. Do you see any change in this attitude of the coaches? What can be the important modifications to get the best out of the home-grown players?

I think the duration of league has to be longer. If it keeps happening just for three months, everybody is going to struggle to get into the rhythm. The smaller league would be great viewership-wise, but the quality of the sport and the players might not be so great.

What do you think about a successful merger between ISL and I-League and what can be a good business model for Indian football?

I don’t know how they’re going to merge it but all I can say is that the league should be longer. Even if the ISL and I-League go on parallel, they have to be on for a longer period of time to ensure more Indian players can participate and concentrate on the respective tournaments. Right now, there’s also a huge unemployment crisis amongst Indian footballers and that’s very harmful for Indian football. This needs to change for us to have a realistic chance to improve.

Ashique Kuruniyan’s stint with Villareal FC is a story which is few and far-between. How do you think Indian football can replicate this trend?

I think India must do well in international tournaments to turn this trend into a winning spree. The countries and foreign clubs would then start taking you seriously. If the national team doesn’t do well, the changes of Indian players going out can be very challenging and look bleak. The ultimate goal should be strengthening the national team, and once that happens, the eyeballs of the clubs are sure to fall on India. It will not be just for marketing but also for getting the right kind of footballing talent.

ATK has joined hands with Atletico Madrid and Delhi Dynamos have a tie-up with West Bromwich Albion. Why don’t these ISL clubs send their junior players to the foreign clubs for better training. And why is Bhaichung Bhutia Football Schools (BBFS) not tying up with any such club?

The fee for such tie-ups is astronomical. We have tried to get such deals done, but with no major sponsorship, it gets difficult. Atletico de Kolkata has given 25 per cent of its shares to Atletico Madrid which could be around Rs 50-60 crore deal. It depends on the deal, and if they send their junior players to train, that’s certainly the best thing that can happen to Indian football.

How are your football schools running? What’s the business model? When do we see the next Bhaichung shoot on the international scenario?

It's doing well. We’re one of the best grassroots programme despite a lot of challenges. Its all through the fees the kids pay and some of the money is generated from the foundation. We make very little profits and whatever profit is made, we pay it back through scholarships to kids who’re highly talented and then we’ve a team which plays in U-15 I-League and takes part in other tournaments too.

Your wishes and suggestions to the Indian U-17 team?

The players should enjoy and give their best. It is going to be a very difficult tournament for them, but a great learning curve. The quality is there, and they’re a talented side, so I think they should just enjoy and not take any undue pressure on their shoulders. (Winning) is asking a lot from them.

Latest Reads
Star Sports EVP and marketing head Shubhranshu singh quits

MUMBAI: Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint.

Television TV Channels Sports
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche
Splash and assemblage entertainment begin production on norm of the north sequel

Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated...

Television Production House Film Production
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories