BCCI invites brands to acquire third-party rights for IPL

MUMBAI: The Board of Control for Cricket in India (BCCI) has invited third parties to indicate their interest in acquiring rights pertaining to the VIVO Indian Premier League (IPL).

 There will be three types of partner rights, which include official partner rights, strategic time out partner rights and umpire partner rights. The term for each partnering rights will be of minimum three and maximum five years.

Last year, Star India won the global rights, which include broadcast and digital, by bidding Rs 16347.5 crores.

According to a BCCI release, the official partner rights include the exclusive association of the brand as the official partner, right to use the official IPL composite logo and official partner status in all communications, category exclusivity across all the central sponsorships for Vivo IPL and also the first right refusal on broadcast sponsorship in product category.

For on-ground, the official partner will be on LED perimeter advertising boards, pitch mat on the outfield at midwicket, boundary rope branding across all matches, branding on all interview and press conference backdrops and logo featured on back panel of team dugouts.

The cut-off date for sending in expressions of interest (EoI) is 17 January 2018.

On the digital side, brand logos will be featured on the IPLT20 website. Match day activation integration will also be done on the website. These will be applicable to all the three types.

The second type, IPL strategic timeout partner rights includes the right to use the official IPL composite logo and strategic timeout partner status in all communications, category exclusivity across all central sponsorships for Vivo IPL, first right of refusal on broadcast sponsorship in product category.

On-ground will include branded timing graphic on the big screen at each strategic timeout for all the matches.

The last type is IPL umpire partner rights, which includes the right to use the official IPL composite logo and umpire partner status in all communications, category exclusivity across all central sponsorships for Vivo IPL and first right of refusal on broadcast sponsorship in product category.

The TV facing branding includes static logo branding on LED sight screens (50 per cent on each sight screen), big screen for 3rd umpire decisions and DRS decisions, on all interview and press conference backdrops, logo featured on back panel of team dugouts, umpire shirts, trousers, hat/cap, match referee shirts and jacket.

No more than one third party will be granted rights in relation to each product category. BCCI intends (but shall not be obliged) to appoint up to a maximum of six official partners, one strategic timeout partner and one umpire partner. Third parties may express an interest in acquiring the rights in respect of more than one product category but no single third party will be appointed as an IPL official partner, IPL strategic timeout partner or IPL umpire partner in respect of more than one product category.

The grant of the rights shall be conditional upon the relevant third party entering into a binding agreement with BCCI, the form of which will be sent by BCCI to any relevant third party. No legally binding obligations shall be assumed by or imposed on BCCI or its nominated representatives in connection with this document and its subject-matter, and none of the rights shall be granted until such time as a binding agreement is entered into by BCCI and any relevant third party.

BCCI anticipates a period of negotiation with third parties submitting EoIs till 31 January 2018, and does not intend to consider any offer for the rights which are received after this date. The above time schedule is subject to revision by BCCI in its discretion.

Also Read:

Star bids highest for BCCI's IPL media & digital rights and is the winner

Comment: Does Star stand to gain or lose by sharing IPL with DD?

Star's Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

Guest Column: Star India's IPL deal raises three crucial questions

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