Television

Significant viewership & fans in east and south India, not just north: NBA

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/15/yannick-colaco.jpg?itok=fF1a_N5X

MUMBAI: Basketball, as a sport, has grown by leaps and bounds in the country. In an exclusive discussion with indiantelevision.com, National Basketball Association (NBA) India managing director (MD) Yannick Colaco revealed his plans and ideas on how the game can be taken to the next level.

The MD shared his thoughts on making basketball a pan-Indian game, explaining, “I don’t think it is only concentrated in north India, contrary to the general idea. Looking at the broadcasting consumption, it’s not restricted to northern states as we’ve got significant numbers and ratings from the east and some of the best basketball teams in the country come from the southern states.”

The MD stated that he wants basketball to become the No. 2 sport in the country, a task which needs some working for now. With Sim Bhullar and Satnam Singh’s foray and exploits into NBA, the country is tapping into its talent for such inspiring stories.

public://Satnam--Bhullar.jpg
Sim Bhullar and Satnam Sing

Talking about 2016 as a whole, Colaco said that the year was defined by two key events. “The first one will obviously be the official launch of nba.com in India, which saw significant consumption online in the Indian market. The second one will be the continuation of localising our global product -- basketball, easing the way we present the game, and ‘Around the Hoop Show with Sony Six’ which got good numbers in terms of audience as  well.”

On his plans to boost the game in 2017, the executive said, “We don’t look at it on a day-to-day, month-to-month or year-to-year basis. We want to see basketball as the No. 2 sport in the country. It’s not going to happen in a few months, it is going to take a while and a lot of investment. We will continue to make the attempts and we are committed to the game in the long term.”

About the importance of growth at the grassroots, the MD also said that the organisation was working at that level and it was very important for the diversified growth of the game throughout the country.

On whether basketball has an edge over other games, the former CEO of Nimus Sports said, “It’s a pretty simple game. You don’t need complex equipment or tracks of land. There are no complex rules and all you need is a flat surface, a ball and a hoop. You can play alone; you can play with five people, a 3-on-3 or 1-on-1. The only other game which is similar in this sense is football, but it still needs a lot of space.”

The game certainly has seen a growth trend in the last few years and can become one of India’s most watched and played if the growth remains constant. Work at the grassroots level has been one of the defining factors for basketball in India, owing to which a lot of new players have come to the fore as passion builds.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/vinit.jpg?itok=KKGn2OLY
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star.jpg?itok=K3XoMVlt
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/nat-geo.jpg?itok=d0gKCXTS
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/logo.jpg?itok=kqtvgsLH
Viacom signs deal with pocket.watch for small screen content

Kids’ entertainment platform pocket.watch has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star-maa.jpg?itok=ILnfHVFv
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/bahu.jpg?itok=oVI8-9Wk
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish_0.jpg?itok=cAX2IDtI
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories