MUMBAI: The second season of Star Sports' Pro Kabaddi League is set to kickstart on 18 July, 2015 and Star India has roped in none other than Bollywood superstar Amitabh Bachchan to lend his baritone voice to its new commercial.
The iconic actor, who has an inimitable voice, has composed and sung the latest commercial of Pro Kabaddi League.
Star India CEO Uday Shankar said, “Star has a deep and abiding commitment to growing the sport of Kabaddi. The inaugural season introduced the sport in an aspirational and cool avatar. We are delighted to partner with Mr. Amitabh Bachchan for the second season of Star Sports Pro Kabaddi, to help galvanize the sport across the nation.”
Bachchan added, “The early years of one’s life are the moments deeply ingrained in us. Kabaddi formed an integral part of our daily sport. When Star asked me for my participation in its promotion under Pro Kabaddi, I readily agreed for one simple reason – an opportunity to relive our younger exciting days. The composition of the song, its tune and its singing by me, has been an absolute delight. During its recording, helped by music director Aadesh Srivastava, I actually felt I was playing the game.”
The promotional film for Star Sports Pro Kabaddi, takes forward the #LePanga narrative in the form of a peppy, energetic and fast paced Bachchan song. The underlying visuals have superlative game and in action portraits of the heroes of the sport. What better booster than the baritone the country adores? This was the thought that motivated the very words of the film penned by India’s leading adman Ogilvy and Mather executive chairman and national creative director Piyush Pandey.
Highlighting the concept, Pandey asserted, "The idea was to combine the martial energy of the great India sport with the great Indian tradition of 'Veer Ras,' one of the nine emotions or 'Navrasas' of our culture. With a sense of fun and fire, that is how I wrote this song. Thereafter Mr. Bachchan took over. He composed the music, sang the song and created a legendary track."
Star Sports Pro Kabaddi will be telecast live on Star Sports 2 and Star Sports HD2 in English; Star Sports 3, Star Sports HD3 and Star Gold in Hindi; Maa Movies in Telugu; Suvarna Plus in Kannada and Star Pravah in Marathi.
