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NBA India announces NBA primetime sundays campaign

For the second consecutive season, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday evening on SONY TEN 1.

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Hotstar's Varun Narang on driving consumer engagement for IPL 2019

The nature of sports broadcasting has witnessed a dramatic shift over the years with fan engagement now playing a pivotal role in the strategy matrix of major channels. Technology has enhanced the core product on TV by enabling broadcasters to provide more statistically-driven insights.

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Yeh VIVO IPL hai, Yahaan Game Banayega Name; Star Sports’ new campaign for VIVO IPL 2019 launched

The 12th edition of VIVO IPL is all set to enthrall fans globally from March 23rd onwards.

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DSPORT to Telecast “The Masters” from Augusta

DSPORT, a premium sports channel of Discovery Communications, will telecast the year’s first Major Championship in professional golf-The Masters, for the second year running in India.

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UEFA brings the UEFA Champions League to India

Mumbai: UEFA is bringing the UEFA Champions League to India through an exclusive fan event hosted by UEFA Champions League Ambassador Luís Figo. As part of a series of global fan initiatives, this event will offer a premium UEFA Champions League experience for Indian fans who will journey through...

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