Television

2014 FIFA World Cup commentary to get sweeter in Bengali!

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/29/112_2.jpg?itok=2ilvAbSB

MUMBAI: As the countdown for the 2014 FIFA World Cup Brazil begins, Indian fans, especially the ‘bong’ football enthusiasts are in for a special language treat.

While Sony Six is the official broadcast partner for the World Cup, Multi Screen Media (MSM) has also decided to telecast the matches on its Bengali channel Aath. That apart, Aath viewers will be in for a Bengali live commentary treat for the matches telecast on the channel. “This is for the first time that we will be having a Bengali live commentary for a sporting event of this scale,” confirmed MSM India CEO NP Singh to indiantelevision.com.

Singh also informed that a studio will be set up for the same. “56 of the 64 matches will be aired on Aath and have Bengali commentary,” he added.

This eastern most state of India is known to have a mass fan base which is crazy and enthusiastic about football.

According to BPN Lintas Media group Kolkata executive vice president Mahesh Motwani, “This move will definitely help increase viewership numbers for the channel as Bengal is the Mecca of football in India. The kind of domain knowledge about football that exists here is large and not found elsewhere. I feel that having commentary in the local language during the FIFA World Cup will help increase eyeballs to a large extent.”

Of the other major plans around the big game, Sony Six aims at tapping into the prime time slot featuring the live games from the 2014 FIFA World Cup. The channel will exclusively broadcast nearly 38 per cent of the total live games in the prime time slot of 9.30pm across the Indian subcontinent (24 games in the 9.30pm time slot out of the total 64 matches). The telecast which will begin at 8pm with one of a kind studio show, (leading up to the match kick off at 9.30pm) will have popular anchors and guests providing interesting and unique insights about the players and the tournament. The 9:30pm slot will showcase some of the most exciting match-ups of the group stages including Germany vs Portugal. Viewers can also catch some of their favourite teams including Spain, England, Uruguay, Netherlands and few of the most exciting knock out stage games in the same slot.

In a nation where prime time slot is dominated by soap operas, will creating a prime time band for football help increase viewership? Said Singh, “Well, India is a nation where prime time is a slot for entertainment, and that is what we are providing. But, this is entertainment of a different kind. Also the reason for creating a studio show before the match is to get the viewers in the 8:30pm time band on the channel, who then stick to it for the match.” 

The network is setting up a studio for the Bengali live commentary. “The work is in full force. We will announce more details soon,” he added.

Sony Six had recently launched an Indian promo video featuring Bollywood actor John Abraham where he is seen watching the football matches on a large screen with many other football fans and viewers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/rajyavardhan%20rathore.jpg?itok=iS8V7NiC
Sports promotion: Rathore averse to leaning on govt

NEW DELHI: Becoming an achiever gives a different spirit to one’s personality. But, even accepting a challenge is strength in itself even if one loses. Minister of state for information and broadcasting Rajyavardhan Rathore, a former shooting champion, said this at the concluding session of the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/dhoni.jpg?itok=rI3xfkSP
Star launches Tamil sports channel, localisation features Ashwin, Dhoni, TNPL & Chennaiyin stars

Star Sports has added another channel in its sports cluster and entered the Tamil market with Star Sports - Tamil. The channel went live on 28 May.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/rrrrrr.jpg?itok=sOh8JJax
Star India reimagines sports business

Star India reimagines sports business

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/arnab.jpg?itok=a5H8ZYOV
Times Now gives its POV on Republic TV IPR case

Now, it’s the turn of Bennet Coleman & Co to give its perspective on the civil case it has filed in the Delhi High Court against ARG Outlier Media, the company that runs Republic TV.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/bhaubali.jpg?itok=JdvMWerO
Colors to air animated series 'Baahubali: The Lost Legends'

Colors has announced the acquisition of the broadcast satellite rights to the animated series spin-off called, Baahubali: The Lost Legends.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Sun-Tv.jpg?itok=tl1b2slc
Sun TV regains top spot across genres as IPL 10 comes to a close

BENGALURU: As IPL 10 came to a close, the Sun TV Networks' Tamil flagship GEC Sun TV regained its top spot in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre: All India (U+R): 2+ Individuals in week 20 Saturday, 13 May 2017 to Friday, 19 May 2017.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/nadiu.jpg?itok=RyA5CSpc
DD committed to truthful information & wholesome entertainment: Naidu

Information and Broadcasting Minister M Venkaiah Naidu today said yjr Government planned to enhance the reach of Doordarshan FreeDish by distributing Free DD direct-to-home boxes in remote and interior areas of the country through State Governments, especially in the LWE impacted areas.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/V-naidu.jpg?itok=ETtaGQq9
National sports meet to see participation of government and sports persons

NEW DELHI: A day-long Conclave is to inaugurated by Information and Broadcasting Minister M Venkaiah Naidu tomorrow (28 May 2017) to discuss ways in which India can become a sports superpower. Organised by Doordarshan Sports, the meet being held at the Central Production Centre of Doordarshan in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Sun%20Tv-Story.jpg?itok=vogrMKBD
Sun TV fiscal 2017 numbers grow

BENGALURU: Sun TV Network Limited (Sun TV) reported improved numbers across all important parameters for the year ended 31 March 2017 (FY-17, current year, fiscal) as compared to the previous year (FY-16). Sun TV reported 8.1 percent higher consolidated total income in the current year at Rs 27,...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories